It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. They may come around in time.
Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it. At the recent Social Media Marketing World, we were provided with a preview of some of the data included in the upcoming State of the Social Media Industry Report for 2016. Below you will find what they shared.
Social Marketers Embrace Video1. 73% of marketers increasing their use of video in 2016
2. 21% claim video is the most important form of content marketing
3. 58% of markers want to improve YouTube knowledge
2016 is the Year of Live Video4. 14% of marketers are using live video
5. 50% of marketers are either using or increasing the use of live video in 2016
6. 50% of marketers want to learn more about live video
Many Marketers are Unsure about Facebook7. 40% of marketers do not know if Facebook traffic has declined in the last 12 months
8. 23% of marketers say Facebook traffic has gone down
9. 37% of marketers say Facebook traffic has gone up
Marketers Increasing Facebook10. 67% of marketers will increase their Facebook marketing in 2016
11. 5% more marketers than in 2015 will increase Facebook marketing in 2016
Facebook is Still the Most Important Network12. 55% of marketers say Facebook is their most important network
13. 4% more marketers than in 2015 said Facebook is their most important network
14. 3% few marketers than in 2015 said Linkedin is their most important network
Exposure is Top Benefit of Social Media
15. 89% of marketers say increased exposure is a benefit of social media
Pay to Play is Here to Stay16. 86% of marketers use Facebook ads regularly
17. Only 18% of marketers use Twitter ads regularly
Snapchat is Rapidly Rising18. 5% of marketers use Snapchat
19. 16% of marketers plan to increase their use of Snapchat
20. 28% of marketers want to learn more about Snapchat
If you are looking to brush up on some of the basics of social media, download the Guide to Social Media Marketing.
from Oracle Blogs | Oracle Marketing Cloud http://ift.tt/1TGlZ7V
via IFTTT
No comments:
Post a Comment