How to Build an Agency, Drive Leads, and Gain Credibility … with a Book

Arnie Kuenn only has two books to his name, but as you’ll see, it’s not the quantity of the books you’ve written that matters, it’s how you use them.

Arnie is the CEO of Vertical Measures, a frequent speaker, and author of the award-winning content marketing book Accelerate! (available on Amazon) and his second book, Content Marketing Works, which is available for free download.

He’s also an instructor for the Online Marketing Institute and the Content Marketing Institute.

In this episode of Authorpreneur, host Jim Kukral and Arnie Kuenn discuss:

• How to use a book to drive more leads and close new business
• Why Arnie wrote a book and how it helps build his agency
• The reason Arnie has only written two books so far
• What a book does for Arnie’s business and what it can do for yours

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About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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