In today’s media climate of irrational entrepreneurial exuberance, it’s all about raising that venture capital. Reality, however, is much different.
Most businesses, especially of the freelance and solopreneur variety, will never raise money from investors, nor should they. Bootstrapping is even making a comeback that resembles a movement in reaction to the silliness of the venture world.
In today’s episode of Unemployable with Brian Clark, Rainmaker Digital CFO Sean Jackson joins Brian to share his experiences with various forms of business finance, ranging from the buttoned-up to the ultra-creative.
They discuss:
- The virtues of savings and bootstrapping
- How to avoid the perils of “friends and family” cash
- Strategically using personal credit cards
- The ABC approach to funding your business
- How to think about lines of credit and home equity
- Why pre-selling and Kickstarters work so well
- What professional investors are looking for
- The hidden power of collaboration
Unemployable with Brian Clark on iTunes
Rainmaker.FM
Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.
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