Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project management or product marketing.
Regardless of what role you play in the big dance we call marketing, inspiration is always right around the corner.
And the same can most assuredly be said about those who work in the creative space of marketing. The designers. The writers. And so on.
Modular MarketingRedently we released our 7th Annual Lookbook, a showcase to celebrate our customers’ digital marketing achievements and the creative solutions we used to take them beyond the status quo.
This time around, however, as Lisa Harmon, Senior Director, Creative Services Oracle Marketing Cloud writes in the Introduction, "Instead of taking a bird’s eye view, we’re zooming in on a single trend with practically endless applications, and exploring the ways it’s become one of the most useful strategies in our playbook: the modular template."
So, take a look at a few examples the modern landscape of the modular method. We hope you come away with new ideas and inspiration for making your own mark in the creative digital marketing space.
WELCOME ABOARD - Comcast
Crafting a welcome series that’s, well, welcoming can be a unique challenge, especially for a business as complex and tech-focused as Comcast. The challenge was to create a more intuitive XFINITY X1 series that was thorough and useful for a broad customer base, yet unique to each customer’s needs—all without feeling overwhelming. The solution? A combination of responsive design, engaging animation, and dynamic, location-based detection, allowing XFINITY to better serve each new customer all the information they need— and nothing they don’t.
TOTALLY MODULAR - Hawaiian Airlines
Efficient, responsive, flexible—we could go on about all the benefits of modular templates in email design. When used to their fullest potential, the whole really does become greater than the sum of its parts. But a complex mix and match content system only works if everyone involved understands how the pieces fit together. So when it came time to launch the new Hawaiian Airlines promotional email modular template, Creative Studio armed the team with a thorough Usage Guide for the entire system—providing a vital road- map for the journey ahead.
But Wait, There's More Inspiration
Download the full 7th Annual Lookbook to get even more inspiration and ideas on how you can make your mark in the marketing world.
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