You’ve probably noticed how much cheap marketing and writing advice is out there. So many hypey “hacks” … so few results.
We’re much more into the long game. It takes time and energy to produce good content, which is why we like solid, proven strategies that are actually worth your time.
This week, we have some deep dives for you.
On Monday, Beth Hayden shared some thoughts on promoting your content to improve your SEO. (Like all good SEO recommendations, content promotion isn’t just for search engines — its most important function is to find more humans who would love to read, watch, or listen to your content.)
On Tuesday, Aaron Orendorff wrote about one of our favorite things — evergreen content. Instead of trying to chase news (along with thousands of other sites in your topic), with evergreen content, you develop a thoughtful, compelling angle on a subject and put in the extra work that lifts it above the usual noise. Aaron gives 20 ideas you can use to shape content that will work for the long haul.
I have a suggestion for you: Take Aaron’s list of 20, pick the ones that resonate with you, and get one onto your calendar for each month of 2017. They won’t be 12 easy posts to write … but if you put real effort into them, they’ll bring genuine, long-lasting authority to your site.
On Wednesday, I pulled together some of my favorite Copyblogger posts from 2016, with a few words on each one. (In other words, it’s a bit like this post, but for a whole year.) It’s divided into sections, so you can find your favorite topics more easily.
On the podcasts, The Showrunner shared their favorite audio production tips with you, and Members Only gets real about what it takes to create a product page that actually sells something.
Next week, we have some fun news that I think you will love. The whole editorial team is looking forward to all kinds of amazing conversations with you in 2017.
Enjoy this week’s goodies. Thank you so much for your time and attention in 2016, and I’ll catch you next year!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
4 Creative (and Aboveboard) Ways to Improve Your Search Engine Rankings
by Beth Hayden
20 Types of Evergreen Content that Produce Lasting Results for Your Business
by Aaron Orendorff
The Best of Copyblogger: 2016 Edition
by Sonia Simone
Are You Losing Sales Because Your Purchase Page Sucks?
by Sean Jackson
Professional Podcasting Tips for Pristine Production (and Hosting Hacks)
by Jerod Morris & Jon Nastor
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