The Oracle Marketing Cloud is announcing innovations in cross-channel testing and optimization, expanded audience segmentation capabilities, and enhanced business intelligence tools that help data-driven marketers achieve incredible results at scale. I’m excited to share three key items with you:
- Oracle Responsys + Oracle Maxymiser
- Audience Designer
- Interactive Insights, powered by Oracle Business Intelligence
This announcement doesn’t just demonstrate Oracle’s industry leadership and proclivity for delivering features that drive marketing results, it also introduces industry-first capabilities that unify the customer’s web experience with other owned and paid channels in ways marketers are already putting to good use.
Orchestrate a Consistent Cross-Channel Customer Experience with Oracle Responsys + Oracle Maxymiser
Our integration with Oracle Maxymiser, the most powerful solution for optimizing the online customer experience with testing, insights, and personalization, adds the web channel to the cross-channel Program Canvas, allowing marketers to orchestrate consistent and deeply personalized web experiences through a unified interface. And with Oracle Responsys + Oracle Maxymiser, marketers can finally merge the gap between commerce and marketing to deliver truly outstanding, adaptive cross-channel customer experiences. Learn more about Oracle Responsys + Oracle Maxymiser.
Visualize segments with Audience Designer
Audience Designer makes the marketer’s task of segmentation easier and safer while enabling enhanced audience targeting. Reduce IT dependencies by equipping marketers with robust segmentation capabilities that are drag-and-drop easy to streamline campaign creation and iteration. Enjoy full GUI access to preferences, demographics, and behavioral data for segmentation and visual segment construction to easily create, manage and edit even the most complex audience requirements. Learn more about Audience Designer.
Oracle Business Intelligence & Interactive Dashboards
Interactive Dashboards leverage Oracle Business Intelligence to provide enterprise scalability, reducing reporting time and making data more accessible so marketers aren’t stuck waiting for exports or reports to run. With Interactive Dashboards, marketers can easily investigate campaign results through clickable drill downs to take action on the results immediately, add or remove variables and campaigns from results through simple integrated tools, and centralize cross channel reporting for rich insights across Email, SMS, MMS, and Push. Learn more about Interactive Dashboards powered by Oracle Business Intelligence
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