Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision. We’re proud to be so highly regarded by Gartner in this report and I'd like to provide some context around how this report can provide strategic value for data-driven, cross-channel marketers.
What is Multichannel Campaign Management?
Gartner defines Multichannel Campaign Management (or MCCM) as the ability to, “Orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.” Requisite capabilities include (from Gartner) are wide-ranging and include: basic campaign management, advanced analytic functions, advanced execution functions, and digital marketing capabilities, which include ad management, content marketing, mobile and social marketing, Web, and email marketing.
Key Insight: As you read and evaluate Gartner’s MCCM report, consider how their evaluation criteria and the trends they identify align with your own and your organizational priorities.
How did Oracle Marketing Cloud achieve its 2nd straight year of industry leadership?
This year, Oracle emerged as a leader again in Gartner’s 2016 Magic Quadrant for Multichannel Campaign Management because our completeness of vision matches our ability to execute and fulfill the promise of our vision to our customers.
Oracle is strategically building on competencies in two key aspects of MCCM—Marketing Automation and Cross-Channel Orchestration—and this year, Gartner acknowledged these dual strengths as a unifying differentiator unique to Oracle.
As consumers demand ever more personalization, speed, and relevance, Digital Marketing Hubs are increasingly more important for data-driven marketers that manage multi-channel campaigns and programs.
We’re honored to once again be recognized as a leader this year, and are grateful to partner with the many outstanding brands and marketers that continually inspire us to help them create the future of Multichannel Campaign Management.
Interested in Multichannel Campaign Management?
Read more about Oracle's Leadership position in Gartner's Magic Quadrant for Multichannel Campaign Management by downloading a full complementary report.
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