How One Successful Digital Entrepreneur Stays Entertained by Her Business

Sarah Morgan may rub some people the wrong way with her dedication to naps, her casual approach to online interaction, and the occasional curse word in an email. But make no mistake: she’s serious, works hard, and has found a way to create a lucrative digital business that keeps her, above all, entertained.

In this 30-minute episode, Sarah and I discuss:

• How she went from corporate job and circus performer to thriving digital entrepreneur
• Why she won’t apologize for cursing, naps, or walking her dear old dog
• The joy she felt in the moment when she realized she was making more as a digital entrepreneur than she had been at her corporate job
• The work habits and discipline that help her get work done and keep moving forward
• Her failed Photoshop course — and what she learned from the experience
• Why hanging out in her communities (on her couch) fuels her why

And much more — including my rapid-fire questions at the end, in which Sarah shares how Simon Sinek, The Real Housewives, and the opera have influenced her career.

Listen to this Episode Now

The post How One Successful Digital Entrepreneur Stays Entertained by Her Business appeared first on Copyblogger.

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Here’s 5 Smart Ways to Plan Your E-commerce Sales Promotion

Ready for your next sales promotion?

For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales event. However, sales promotions play an integral role in attracting customers.

A survey found that up to 50% of consumers make a purchase only with a promotion. Shoppers desire a good deal before they invest in your products. Moreover, your business may want the additional revenue.

“Sales promotions can give you the edge you’re looking for when it comes to revenue. Successful companies know that sales promotions are among the most effective methods of increasing sales and building customer satisfaction,” writes Emily Weisberg, content marketing manager at ThriveHive.

Take a strategic approach when planning your sales promotions. Below are five smart ways to help your team.

1. Select Specific Incentives

Sales promotions take various shapes and forms. Cater your incentives to fit your consumers’ needs.

Start by using customer analytics. Historical purchasing habits can uncover what promotions performed well. Social media comments also provide first-hand details on whether customers possess interest.

Next, match your findings with a sales initiative. From mystery discounts to purchased-based donations to bundle sales, several options exist.

Monetate “found that 56% of businesses agree that flash-sale campaigns are better received than regular campaigns.” Limiting the timeframe creates urgency for the customer to act now.

(Image Source)

Thinking about free offers? PaySimple’s Vice President of Knowledge Lisa Hephner explains the power of free incentives:

“Everyone loves free. Whether it’s free gifts, free refills, or free service segments, free sells. One of the most powerful free offers is free shipping for online orders, as evidenced by multiple studies where respondents highlight it as the most important factor in making a purchase decision.”

Figure out the best promotions for your customers. Review your data before moving forward.

2. Cross-Sell With a Purpose

Every sales promotions doesn’t need to involve discounting your signature product. Instead, it can focus on secondary items.

Cross-selling is another opportunity to provide value to your customers. Buyers love convenience, and they want to save time shopping at one place. And it eliminates the hassle of sifting through multiple ecommerce sites.

Align your promotions with products that complement one another. Give consumers the chance to buy everything they need from your store.

“Savvy marketers use this concept to increase sales by informing consumers how one product complements another. Cross selling can take several forms. Understanding your customers’ motivations helps you choose which approach to take,” says Sara Huter, a contributor at BusinessBee.

For example, if your company sells cell phones, your team can offer a promotion on the accessories, like bluetooth earbuds, phone cases, or charging cables.

(Image Source)

Research found that “cross-selling was shown to be much more effective when presented on the checkout pages versus the product pages.” So, add images of promotional products in the sidebar menu.

Plus, cross-selling aids with bringing in more cash flow for your business. Amazon credits up to 35% of its revenue to cross-selling.

Think differently about ecommerce sales promotions. Don’t remove cross-selling from your list of possibilities.

3. Microtarget Your Customers

Microtargeting isn’t a new technique to your team. Nevertheless, you may be failing to put it into practice.

Segmenting your audience lets your business offer the right promotions to the right individuals. Customization speaks directly to consumers—signaling that you know exactly what they need.

Melissa Jenkins of Mel Jens Designs believes “running a successful promotion is all about finding that delicate balance between audience segmentation, great timing and setting the perfect price or placing the perfect offer.”

Examine your data to segment properly. Try geographical locations, buying habits, income levels, or even past purchasing behavior.

Dealers United Auto Group created mock ads targeted for car shoppers within 25 miles of the dealership that possess an interest in pets. Specificity is vital for effective micro targeting.

(Image Source)

A study reveals that 51% of marketers believe sharing data across their organizations is a major issue. Avoid data limitations that will hinder segmentation for your sales promotions.

Create an open dialogue across departments to gather all data about your customers. You’ll have more knowledge to build an accurate buyer persona.

Pinpoint who needs to know about your sales event. Microtargeting is a benefit to your company.

4. Hype Up Engagement

Draw attention to your sales promotions with social media and email campaigns. This extra engagement will get people interested in your sales incentives.

Facebook users spend an average of 50 minutes a day on its multiple platforms. Work with your team to promote sales on your social pages. Or even enlist the help of industry influencers to spread the word.

User-generated content (UGC) is also another way to lure shoppers toward your brand. Actual consumers enjoying your products authenticates your value to hesitate buyers.

“User-generated photos are a great way to generate social proof. Prospective customers see that your products are regularly being purchased people just like them, and feel more comfortable doing something that others are doing,” says Dan Wang, a content specialist at Shopify.

Big box retailer Target retweeted a post from loyal shoppers who made a funny video in one of its stores. Encourage customers to submit UGC of them unboxing your products.

when @Target is having a sale http://pic.twitter.com/RIUu6p3zLs

— spooky addie |-/ (@blurrytylerjosh) October 15, 2016

Also, keep your email subscribers in the loop about promotions. Craft engaging emails that explain the benefits, provide social proof, and use a distinct call-to-action.

“When it comes to creating a high-converting marketing offer email, the final piece of the puzzle is using a prominent call to action button. This is important because buttons make it clear to the reader what the next step is and encourage them to click-through,” states Aaron Beashel, director of demand generation at Campaign Monitor.

Shout your sales promotions from the rooftop. Get shoppers excited to participate.

5. Move Toward Customer Loyalty

Returning customers spend on average 67% more than first-time customers. Consider promotions as a pathway to retaining customers.

Give your customers an opportunity to discover your brand’s values and culture. Sign up shoppers for your weekly newsletter, or enroll them in your rewards program.

Customer loyalty centers around building worthwhile relationships. However, buyers may only be interested in your promotions.

“The use of sales promotions can be positively utilised in order to encourage brand loyalty and brand switching by companies. However, academic research suggests that consumers can become loyal to sales promotions rather than a brand,” states Zhorna Ali, a sales and marketing assistant at M3.

To avoid consumers from brand switching, companies must thoroughly personalize their sales promotions strategy. Focus on specific product categories to remain competitive within the market.

Rather than giving sales incentives to everyone, Bare Escentuals limits its promotions to its loyal fans called Beauty Insiders. In the example below, customers received three free items with any order.

(Image Source)

Create plans to engage customers beyond your sales promotions. Earn their loyalty.

Prep for Sales Promotions

Planning for your next sales event involves lots of time and decision-making. You want to boost your revenue and satisfy customers.

Choose buyer-specific incentives that will attract people. Cross-sell products that complement one another. And think beyond the promotion by focusing on customer loyalty initiatives.

Upgrade your sales promotion. Prepare for it today.

About the Author: Shayla Price lives at the intersection of digital marketing, technology and social responsibility. Connect with her on Twitter @shaylaprice.

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The Brilliant Strategy and Backstory Behind Zero to Book

Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner.

In this lesson, Pamela describes how she:

• “Showed her work” every step of the way with ZeroToBook.fm
• Developed a community around the show, which informed the production of her book
• Is considering using the audio asset once it’s complete

You’ll learn a lot from this episode, even if you’re not planning to write a book.

Listen, learn, enjoy …

Listen to this Episode Now

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How to Be a Great Community Leader, with Chris Lema

This week we’re joined by Chris Lema. Chris is a Product Strategist, a people manager, a speaker, and a blogger. He also works with companies to help them build better software products, run better software development teams, improve their marketing messages, and bring their products to market.

In this episode Brian Gardner, Lauren Mancke, and Chris Lema discuss:

• Aligning your work with your areas of expertise
• Making a course correction in your career
• Defining leadership by difficult decisions
• Leveraging WordPress in your business
• Leadership that requires a move beyond good
• Taking the leap to achieving success
• Being sold on yourself to become the leader you were meant to be

Listen to this Episode Now

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How to Enhance Your Membership Site With Live Events

Live events are a great way to amplify your authority and enhance your membership site, if you know the right way to produce them.

Membership sites are about community — creating an online environment for those who share similar interests and passions.

But for all their strengths, there’s a layer of abstraction that lacks the personal and emotional engagement found when people are in physical proximity to each other.

Live events allow you to extend your authority within your community, while providing a unique platform to fundamentally help your members enrich their lives.

That is … if you know how to do live events right.

In this episode, Jessica Frick shares her knowledge and insight on creating live events for membership communities …

• Why live events are extremely helpful in building your community
• How to start small and build an event with momentum
• Ways to finance your event without breaking the bank
• The single most important ingredient to a successful event

Listen to this Episode Now

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5 Account-Based Marketing Pitfalls to Avoid

B2B marketing has been touting account-based marketing (ABM) as a key strategy that is helping to fine-tune prospects that are ideal for your solution. The tactic can provide an effective avenue for creating meaningful campaigns that appeal to these prospects, enabling you to increase your conversions.

Just because more people are investing in ABM because of its success rate doesn’t mean all these marketers are moving forward and using the concept of ABM correctly. Part of ABM's effectiveness is its ability to provide very relevant and detailed data. However, there’s so much data that it quickly becomes a complex marketing tool. This complexity has resulted in some common pitfalls like the six listed below:

1. Thinking It’s All About Digital Marketing

While all types of online digital marketing certainly offer considerable benefits in reaching these prospects, many companies often forget about the offline marketing platforms, mistakenly believing they are dead. In reality, many businesses still spend considerable time with more traditional marketing communications where they feel they can develop tangible relationships with companies that can offer them solutions.

Companies in particular and people in general tend to trust the physical presence more than the virtual world, especially when many of the business solutions they are considering come at a high cost or involve a major investment. Look at targeting accounts in specific regions and determine which events in those areas should be added to the strategy in conjunction with your digital tactics.

2. Not Maximizing Value of Existing Content

This is a huge mistake because new content may not be necessary for each of your targeted accounts. Not only does this utilize more resources than necessary, but you also are not maximizing the value from the existing content. Keep your content library organized and review existing white papers, eBooks, case studies and articles for content that can be re-purposed or minimally changed in order to suit various accounts.

There is so much information thrown at us on a daily basis that we cannot catch every noteworthy piece of information; creating the need for a few repeats here and there.

Even something as simple as changing the images that accompany the content can create something new and engaging for different accounts. You may want to add enough content that is relevant to an industry that your new account now represents while keeping the primary benefits in place. I personally do this by publishing daily on our blog.

3. Not Personalizing the Content for Each ABM Campaign

There’s also the risk when recycling content or even creating new content that it will not be personalized to the degree necessary to truly enthrall and delight those target accounts.

Again, the need to keep pristine filing of content so that you will have the ability and option to hone in on the personal challenges of each target and present that information in a way that shows specifically how you can address those personal business challenges.

Be sure to deliver this content in a segmented way through various channels like email marketing, social media, and smart content found on various landing pages. This will add considerable value to each ABM campaign and capture your targets’ attention.

4. Not Developing the Right Infrastructure with the Appropriate ABM Tools

In the rush to benefit from the ABM trend, many companies just ad-hoc campaigns in the hopes they can gain quick benefits. The reality is that a company needs to have the right infrastructure to support ABM campaigns, including the most appropriate tools.

Your ABM toolbox should contain tools like a CRM platform, social media accounts, content promotion tools, a content management system, and a marketing automation platform. I also love tools such as Visme for creating stunning photos. In selecting these tools, look for those that offer third-party integration so you can connect as many ABM tools as possible for maximum efficiency and lift-off.

5. Separating Marketing and Sales Rather than Encouraging Collaboration

Your marketing and sales teams cannot go off and do their own thing because they are missing out on opportunities to collaborate and are creating barriers to identifying the best prospects. Together, your marketing and sales team can become a powerhouse force that shares and agrees to certain metrics that identify target accounts as well as developing and managing more successful ABM campaigns.

The project work involved in an ABM campaign can also be split up amongst the two departments to balance workload and generate the most relevant content.

Consider these mistakes when creating and implementing your ABM strategy and design your campaigns so as to prevent you from losing ROI and to help you strengthen your account relationships.

The Modern Marketing Guide to ABM will help you increase your conversions and lead you away from more pitfalls, allowing you to make the most of your time and resources to create meaningful campaigns. 

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All the Marketing Tools You Need This Season

As soon as the last jack-o’-lantern is extinguished, the holiday marketing season begins in full force. In many cases, it doesn’t even wait that long! Fortunately, our Everything Holiday resource center has all the tips, tools, guides, giveaways, and festive freebies you need to make the remaining months of the year a smash success for your business. 

Here are some of the highlights that we unlocked last week:

• Our guide to holiday landing pages and how they can enhance your seasonal promotions.
• New Year’s-themed graphics for your email and social media marketing — along with some visual elements for the holidays that come early in 2017.
• Tips on making the most out of Small Business Saturday.
• An email marketing calendar to help prevent the post-holidays drop-off that often occurs in the first quarter.

Those are just a taste of what Everything Holiday has to offer. All 24 days are hung from the chimney with care, ready to help your holiday marketing reach new heights. Check out some of some of these seasonal goodies:

• Holiday guides to email marketing and social media.
• A holiday checklist and email marketing worksheet to help stay on track.
• A holiday-themed subject line generator.
• A guide to seasonalizing your brand.
• And a Santa-sized grab bag of bonus content to help and inspire you, all free!

With Everything Holiday, you’re sure to have smooth sledding this holiday season. Happy holidays!

Shine Bright This Season 24 Days of Email Marketing Tips, Tools, and Festive Freebies Everything Holiday

 

© 2016, John Habib. All rights reserved.

The post All the Marketing Tools You Need This Season appeared first on Vertical Response Blog.

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Want to Sharpen Your Writing Skills? Try This Fun Challenge

Does this ever happen to you?

You read something from one of your favorite writers — maybe it’s a blog post, or a scene from a novel, or an essay on Medium.

You’re caught up in the words. The way that writer spins and turns the language, shaping what you see and feel as you read.

And once the reading spell is broken, you think …

Dang, I wish I could do that.

Experienced creative workers — writers, painters, musicians — know how to make it look easy.

But when we try our hand … it’s harder than it looks.

We all want to get good at things

Maybe you want to master the art of creative storytelling for your content. Or you want to start off your content with that satisfying “Bang!” that gets people to keep reading. Or you would just really like some more shares and links.

“Enjoy the process” is fine advice, but it’s even nicer when the process leads to real improvement. When we get better at what we’re doing. When we start to have more impact.

I find this quote by Jeff Olson both intriguing and depressing:

“Successful people do what unsuccessful people are not willing to do.”

My friend and genius dog trainer Susan Garrett has tweaked this to:

“Successful people make a game out of what unsuccessful people are not willing to do.”

For the chronically immature (like me), this is an especially useful insight.

Some things about business are hard.

Some things about content marketing are hard.

If you can make a game out of them, you get to change “hard” into “fun and challenging.” Do that consistently, and there are all kinds of amazing things that can happen.

The content marketing Intimidation Factor

We love content marketing for many reasons … but we tend to avoid it for one:

It’s intimidating.

There are so many things to learn.

Effective headlines. Audience building. Calls to action. Crafting shareable content. Emotional and logical benefits. Empathy and experience mapping. Strategic content types.

Not to mention techniques for specialty content like podcasts, infographics, or video.

If you’re standing at the foot of Mount Content and looking up, the summit looks uncomfortably far away. And high. And spiky. And probably cold.

Lately, I’ve been counseling people to try a new approach to scaling that mountain … and it starts with realizing that it isn’t a mountain at all.

There are lots of recipes for success

You can visualize content success as Mount Everest. There’s one defined path up to the summit. It’s very hard to climb. You need equipment, know-how, elite-level conditioning, relatively good weather, a guide, and some luck. Even then, you might die.

Or you can visualize content success as making some soup.

There are a lot of recipes. Some people like spicy soup. Some people like savory soup. Some people like cold soup, or fruit soup. There are a lot of options. Some of them are weird, but that’s fine, because there are plenty of people who adore weird.

Personally, to tell you the truth, I feel a lot better about my ability to make some nice soup than to climb Mount Everest and possibly die.

One thing I like about the soup metaphor is that it recognizes that you can create something worthwhile out of what you happen to have available.

If you have a great writing voice, hardly any money, a few chunks of free time on weekends, and a lot of hilarious stories, you can create an interesting content soup out of that.

If you have a writing voice that isn’t as strong, but you have the budget to hire an editor, you consistently have an hour a day to create content, and you have a whole bunch of interesting people in your contact list, you can create a different content soup out of that.

You don’t have to master every single element of content marketing right away. And hardly anyone no one does.

But the more techniques and tactics you can get good at, the more kinds of soup you can make. And the more effective your content will tend to be.

Enter: the 30-Day Challenge Method

Anyone who uses Facebook is familiar with these — we decide to adopt some habit or pattern for 30 days, and watch what happens.

There are nutrition challenges, fitness challenges, art challenges, handwriting challenges. One of the best-known, NaNoWriMo — a challenge to write an entire novel in the month of November — kicks off tomorrow.

I have to be honest; I’m not necessarily a fan of signing up for other people’s challenges. Too often, they’re inflexible and they’re overly sweeping. They set you up to fail, instead of setting you up to learn. (Every time I’ve tried NaNoWriMo, it’s tanked my writing output for months afterward.)

In other words, the game quits being fun around Day One and a Half.

Instead, try writing your own challenge. And make sure it’s more play than penance.

Here are some guidelines I’ll suggest:

• Decide in advance to define your challenge as a game, to be played for fun and learning.
• Pick something to work on every day for 30 days.
• Make it not too hard and not too easy. You want to push yourself, but still have fun.
• Set a defined start date.
• Do some prep before the start date. Make sure you have access to everything you’ll need (materials, internet access, free time, etc.).
• Allow yourself to do more on some days and less on others. But do a little something every day during your challenge.
• Decide in advance what the “absolute minimal effort” option might look like … you’ll need it at least once.
• Try to have a defined time of day to do your challenge activity — but if you miss it, just squeeze it in there somewhere.
• If you miss a day, start again the next day. Try very hard not to miss a day.
• Don’t come up with elaborate punishments for yourself if you slip up. It’s a game.
• When your 30 days are up, give yourself a rest before you start a new challenge.

So, what kinds of things can you work on?

You might notice that you can use this kind of challenge to work on literally anything that’s bugging you. Here are some ideas for your content or business:

Choose one of these to study and practice every day for 30 days:

• More effective headlines
• Great first sentences
• Writing dialogue
• Quick stories
• Metaphors
• Translating features into benefits
• Writing sales copy
• Brainstorming lists of blog post ideas

Or maybe you’d like to take a consistent action every day for 30 days:

• Reach out to a new blogger or online publisher.
• Touch base with someone you haven’t talked with in a while.
• Spend time describing, in detail, a business process you do all the time, so you can have an assistant take it over.
• Take a short walk, then immediately sit down and write for 20 minutes.
• Go through one tutorial on that software you’ve been meaning to learn forever.

I’ve found a lot of power in doing something every day, but if for some reason you really want a free day every week … it’s your game. You set the rules.

How about you?

Ever done a writing challenge or another type of content challenge? Interested in coming up with a challenge of your own?

Great ideas are even better when they’re shared … so let us know about your challenge ideas in the comments!

The post Want to Sharpen Your Writing Skills? Try This Fun Challenge appeared first on Copyblogger.

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5 a/b tests to try in game apps

We talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps.

I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon.

Apparently, Amazon Web Services (AWS) at one point had an a/b testing feature that is now closed
.
When they had testing, however, one app developer used it extensively and shared their experiences in a promotional video for the feature on Amazon. The developers were behind the game Air Patriots. Russell Caroll was the Senior Producer for the game and Julio Gorge was the Game Development Engineer. The game is a kind of aerial take on the classic tower defense game genre.

Air Patriots

Now granted, this was a promotional video, but the content still speaks for itself. These guys had (and still have by the looks of it) a fairly successful mobile app and they ran some successful tests. It’s a great starting place for what you can test in your mobile app.

By the way, while Amazon has shut down its a/b testing feature, there are a lot of other tools for testing mobile apps that will accomplish the same thing the developers talk about in the video.

Test #1: What is the impact of ads on customer experience? (1:34)

The first thing the team tested was the impact of ads are on their customers. They wanted to make sure the ads did not harm the customer experience. So they tested a single ad in the main menu near the bottom of the screen.

They found that the ads didn’t affect customer retention. This meant that they could insert ads and generate more revenue without hurting their customers.

Test #2: Will in-game ad placement affect customer retention? (2:56)

In the second test, the team put ads in the game screen.

In both the first and second tests, the ads had a little “X” that the customers could tap to hypothetically dismiss the ads. When they tapped, a pop up came up that told customers they could eliminate ads with any purchase in the game’s store.

In this test, there was again, no impact on customer retention, but there was a statistically significant increase in revenue.

Test #3: Simple game-circle icon test (4:20)

In this test, the team wanted to know whether an icon to the game-circle (Amazon’s game stats and leaderboards portal) would improve performance.

It’s not clear which icon won, or even why this particular test was useful for the team, but they did get a favorable result, and the lesson they wanted to drive home was that simple changes like icons can make a difference. We’ve, of course found that to be the case in a large number of our tests on MarketingExperiments.

Test #4: Does game difficulty affect revenue? (4:58)

In this 4th test, Caroll made a mistake. He accidentally changed the game difficulty to make it about 10% harder. As a result, every metric that was important to them tanked.

The team of course fixed it as fast as possible, but it gave them an idea.

What would happen to revenue if they made the game easier?

So they ran a test that had 5 treatments: The control and then 4 difficulty levels that were easier than the control.

It turned out that the easiest difficulty performed the best. By making it easier, they players playing 20% longer and revenue went up 20%.

Test #5: When is the best time to have push-notifications for re-engagement in inactive players? (7:43)

The team then tested a push-notification that offered inactive players and incentive for picking the game back up.

They wanted to know when the best time to send the notification would be. So they tested a few different variables and found that the best time was 3 days after the last game play.

They also found that sending the notification 7 days after the last game play negatively impacted their performance metrics.

With these 5 tests and probably a few more that have been happening off the record, the team was able to develop a great app for their customers and steadily increase their revenue. At the end of the video Carol gives a few key takeaways for marketers who are a/b testing their apps.

You might also like:

Email Research Chart: Email opens trends on mobile devices in 2015

Mobile Marketing Chart: Amount of revenue from the mobile channel, by merchant type

3 A/B Testing Case Studies from Smart Brand-Side Marketers

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How to Find the Conversion Drivers of Your Website with the Funnel Report

There may be a lot of unanswered questions you have about some the big-picture questions with your website. Perhaps you’re asking:

Do demo requests or signups lead to more paying customers?

Does that product video lead to more signups?

Does the self-service onboarding plan lead to more customers?

Does offering a buy one, get one sale increase purchases?

In cases like this, there are options that a visitor can take to reach conversion. But, it’s often difficult for marketers to know which one has a better effect on the funnel.

The Kissmetrics Funnel Report answers these questions. Here’s how.

Finding the Biggest Conversion Drivers on Your Site

The traditional SaaS Funnel looks something like this:

• Visited site
• Signed up for a trial
• Used product
• Upgraded to paying

But what if a visitor could sign up or schedule a demo before using the product? The only solution to knowing which one converts better would be to create two separate funnels and compare the results. That is, until now.

The Kissmetrics Funnel Report allows you to add and/or statements in a step. So our hypothetical funnel could look like this:

• Visited site
• Signed up for a trial or Scheduled demo
• Used product
• Upgraded to paying

Here’s how to set that funnel up, and how to view the results:

View the Funnel Results

I’m not going to bore you with the details of setting up a Funnel Report. We’ve covered it before here and here. As long as you have your events and properties set up, creating a Funnel Report is as easy as putting shoes on. Let’s get straight into the results.

We’ll first look at the people that signed up:

And scheduled a demo:

Notice a difference?

Looks like signups drive significantly more product usage and customers (54 compared to 0). If this was your data, you’d know you should remove demo requests from the website so 100% of users go straight to signing up.

What’s Holding Back Your Marketing Site?

How many elements are on your website, seemingly harmless but actually detracting people from signing up or converting? They’re there, but you don’t know how they’re affecting the rest of your funnel.

Using the Or statements (like we did) in the Funnel Report is a great way to find the best performing elements on your site. Best of all, you don’t need to run an A/B test. All this data is already in Kissmetrics, and as long as you’ve been tracking it, you can see the performance.

Happy optimizing!

About the Author: Zach Bulygo (Twitter) is the Blog Manager for Kissmetrics.

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