Friday 28 June 2019

Get your email campaign stats on the go

Now you can check email stats anytime, anywhere with VerticalResponse. Our newest feature makes it easy to view campaign insights right from your smartphone, so you don’t need to be tethered to a desk or laptop to know exactly how your emails are performing. Here’s what you get with VerticalResponse’s mobile version:

Real-time email campaign statistics on your smartphone

Log in to VerticalResponse on your mobile browser to get a bird’s eye view of your email performance, including email opens, clicks and unsubscribes for every email you’ve sent. Understand what’s working and what isn’t, so you can improve your marketing over time and act on current trends for email marketing success.

VerticalResponse mobile email stats

Past and upcoming emails

View a list of all past emails, plus the dates and times they were sent, and see what’s coming next in your Drafts and Scheduled lists. Verify that scheduled emails were sent and keep your finger on the pulse of your email marketing campaigns.

Search for emails

Quick, easy smartphone access (no downloads)

VerticalResponse can now be accessed directly from your mobile device. It’s not an app, so there are no downloads to hassle with. Simply visit the VerticalResponse login page on your smartphone to access your email stats from home, the park, your child’s school or any other remote location.

Value-added service and excellent support

Mobile access is available to most VerticalResponse subscribers at no extra charge. You only need a smartphone and an active subscription to view your email campaign stats on the go! 

VerticalResponse mobile homepage

Busy entrepreneurs need tools that make it easy to run their businesses. Take advantage of VerticalResponse’s mobile functionality to check email campaign stats from your smartphone, so you can gain valuable marketing insights on the go!

Build, send and track emails that look great on any device

VerticalResponse gives you the tools to build powerful campaigns in minutes, leaving you more time to spend with customers.

Editor’s note: Users with VerticalResponse Classic accounts or Deluxe Marketing Suite-branded accounts will not be able to use the mobile version of VerticalResponse at this time. 

© 2019, Brian Morris. All rights reserved.

The post Get your email campaign stats on the go appeared first on VerticalResponse Blog.



from VerticalResponse Blog https://ift.tt/2xg3h5h
via IFTTT

MarTech: Research and Strategies Behind Utilization

Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization, which was published in April of 2019, represented the opinions of all the segments that were surveyed.

These segments included:

Number of Employees

More than 500 - 24%

50 to 500 – 34%

Fewer than 50 – 42%

 

Role in the Company

Owner/Partner/CXO – 36%

VP/Director/Manager – 46%

Non-Mgmt Professional – 18%

 

Primary Marketing Channel

B2B – 40%

B2C – 41%

Both B2B and B2C Equally – 19%

 

What did the research find?

 

Primary Objectives

The majority of marketing influencers found that improving marketing efficiency (61%) and increasing marketing ROI (57%) were primary objectives for their MarTech utilization strategy.

 

Strategic Success

About 43% of marketers consider a MarTech utilization strategy to be very successful (or best-in-class), at achieving their primary objectives, 52% somewhat successful, and only 5% said unsuccessful.

 

Critical Challenges

According to a plurality of marketing influencers, the most critical challenge to a MarTech utilization strategy is increasing marketing ROI (47%). The next two biggest-ranked critical challenges included improving marketing efficiency (40%) and attributing revenue to marketing (39%), both of which are concerns related to ROI.

 

Budget Trend

Of the marketing influencers surveyed, two-thirds (or close to 63%) think their MarTech utilization budget will increase moderately. More than a quarter (26%) think will it will increase significantly.

 

Objectives Versus Challenges

61% of the marketers surveyed found improving marketing efficiency to be a primary challenge, and 40% thought it to be a critical challenge. 57% considered increasing marketing ROI to be a primary challenge, and 47% found it to be a critical challenge.

 

MarTech Effectiveness

More than half of the marketing influencers (53%) found marketing automation/email/crm to be the most effective MarTech. Marketing data/dashboards/analytics came in second at 43%.

 

Adding to the MarTech Stack

Marketers think new technologies are being added to the MarTech at a rapid pace, with 39% saying they add to it monthly, 39% quarterly, 21% semi-annually, and 12% annually or greater.

 

MarTech Difficulty

Half of the marketing influencers surveyed found optimization, personalization, and testing to be the most difficult MarTech to utilize. 40% thought the most difficult was experience/relationship marketing, and 39% said marketing data/dashboards/analytics.

 

Utilization Resources

64% of the marketers said that they use a combination of in-house and outsourced MarTech utilization efforts. Only 19% only outsource, and only 17% use in house only.

 

Effectiveness Versus Difficulty

More than half surveyed (53%) found marketing automation/email/crm to be the most effective MarTech, and only 27% found it to be the most difficult to utilize. 43% found marketing data/dashboards/analytics to be the most effective, and only 39% thought that it was the most difficult to utilize.

 

Conclusions

The data quite clearly points to more and more marketing influencers thinking that MarTech utilization will become more important to marketing successful, particularly when it relates to marketing efficiency and ROI. Marketing automation/email/crm stand out as what is thought to be the most effective MarTech and the least difficult to make use of. Wise marketers will take note of the research and plan accordingly.

                                              

Learn how Oracle Eloqua empowers B2B marketers by reading “5 Keys to Successful Automated Marketing.”

 

 

 

 

 

 

 

 

 

 



from Oracle Blogs | Oracle Marketing Cloud https://ift.tt/2RFcKg1
via IFTTT

Thursday 27 June 2019

4 surefire ways to win back customers with email

Every once in a while, a few email subscribers stray. It’s natural. But that doesn’t mean they’re gone forever. You can recapture their attention and business with targeted, personalized win-back email campaigns.

Why focus on winning back lapsed customers?

Existing customers convert more often and have a higher average order rate than first-time buyers. That’s an excellent reason to try to bring them back with emails. But what should you say in those email messages? Here are four tips to help you craft irresistible win-back email campaigns:

1. Give them an offer they can’t (or won’t want to) refuse

Come up with a compelling offer based on what’s important to your customers. For example, customers who typically place large orders might be enticed by free shipping on any size order. Another idea is to give it a sense of urgency. Encourage customers to come back sooner rather than later by creating deal deadlines.

In the following example, Sephora entices their beauty-conscious customers to shop by offering them free shipping and bonus products that will make them even more gorgeous.

Subject line: EXTRA! EXTRA! You deserve extra  😉

 

Sephora win-back campaign

Nothing grabs customers’ attention like a discount, especially if you’re a cash-strapped teen. In the example below, Pottery Barn | teen uses a 20% discount to wake up sleepy subscribers.

Subject line: We miss you! Come back and SAVE 20%

Pottery Barn Teen win-back campaign

 

2. Add a personal touch

Include content that is relevant to customers, such as product recommendations based on past purchases, offers that appeal to them or emails triggered by their behavior.

In the example below, the customer was interested in the Riptide TFN Pod Starter Kit Bundle but didn’t end up purchasing it. So, VaporFi decided to nudge the customer to make the purchase by featuring that product as the deal of the week.

Subject line: Still Thinking About It?

 

VaporFi win-back campaign

Everyone likes a celebration, right? Reconnect with customers by sending them an email on their birthday, their email sign-up anniversary or another special day. Whether you offer them a free gift or savings on their next order, customers are likely to appreciate and engage with it.

In the example below, Indo Restaurant & Lounge uses the customer’s name and details about his email anniversary to speak to him directly, and then offers a sweet reward to entice him to come back.

Subject line: We Want to Say Thank You

Indo win-back campaign

3. Appeal to the FOMO

The fear of missing out (FOMO) is no joke! If customers haven’t visited your site for a while, you should email them to let them know what’s new and to get back on their radar.

In the example below, Claire’s piques customers’ interest by inviting them to look what they’ve been missing and reinforcing the company brand and values. Claire’s also offers a nice discount to jolt them into action.

Claire’s: Look what you’re missing! Come back for 30% off!

Claire's win-back campaign

 

4. Ask customers to update their email preferences

People change, and so do email preferences. If you notice a group of customers are inactive, send them an email asking them to update their preferences. It’s a great way to re-engage with customers. Wondering how to phrase it? Let them know your emails are going unopened, tell customers what they’re missing and ask them to update their preferences. If they unsubscribe, you’ll eliminate an email address that’s otherwise negatively impacting open rates on your campaigns.

Bonus tips

Segment your list

Before you send out your win-back campaign, you’ll want to segment your email list and pinpoint customers who haven’t opened your recent messages. That way, you can be sure that you send the right message to the right customer. For example, if you’re targeting a group of customers who’ve had a negative experience, you can tailor your email message to say “Give us a second chance” or “We’re sorry — and we’re ready to make it right.”

Use a strong subject line

Your win-back email is only as good as its subject line, so take the time you need to create a short, snappy one. Appeal to your customers’ emotions and tug at their heartstrings to win them back. Here’s some inspiration to help:

  • Was it something we said?
  • Where Have You Been?
  • Is this goodbye?
  • We miss you!
  • Come back and save.
  • Let’s catch you up …
  • It’s been awhile

Vary your content

One of the best ways to keep customers coming back is to prevent them from leaving in the first place. To do that, it’s best to send a variety of emails.

From newsletters to promotional offers, you want to keep customers interested. Here’s a quick list of popular emails to send:

  • Newsletter: A newsletter keeps customers in the know. From company news to upcoming events, you decide what to share with your customers
  • Educational email: Teach your customers something about your product or service with well-written educational emails
  • Welcome email: Once a new customer places an order or signs up for your email list, send them a little note to welcome them to your crew
  • Promotional email: Encourage customers to place an order with a promotional email

It’s a fact of life that customers may stray. But with the help of these tips, you can create engaging win-back email campaigns that bring them — and their business — back to you.

Join 140,000 small business owners

Get expert tips and email inspiration delivered to your inbox every two weeks.

Editor’s note: This article was originally published in 2014 and has been rewritten for accuracy and relevance.

© 2019, Contributing Author. All rights reserved.

The post 4 surefire ways to win back customers with email appeared first on VerticalResponse Blog.



from VerticalResponse Blog https://ift.tt/2LqP3H5
via IFTTT

Amplify Your Content Production … and Have Fun While You’re At It

Publishing a good volume of excellent content can be a tough game. And if you don’t keep it fun, you’re...

The post Amplify Your Content Production … and Have Fun While You’re At It appeared first on Copyblogger.



from Copyblogger https://ift.tt/2X8ApLI
via IFTTT

Wednesday 26 June 2019

When to Be Redundant, Repetitive, and Say the Same Thing Twice

Remember your fifth grade “What I did on my summer vacation” paper, where you used the words “pool,” “baseball” and...

The post When to Be Redundant, Repetitive, and Say the Same Thing Twice appeared first on Copyblogger.



from Copyblogger https://ift.tt/2IOu4fN
via IFTTT

5 Instagram Marketing Strategies Every CMO Should Use

Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more.

CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use. To cultivate a loyal following for your brand on Instagram, consider these marketing strategies that some of the most popular brands and CMOs use.

1. Use Micro-Influencers, Not Macro-Influencers

Influencer marketing holds great promise for CMOs. With the help of more established brands on Instagram, you can read your target audience based on their needs, interests, problems, motivations, age, gender, education level, and geographic location.

When considering influencer marketing, you might think that the best approach is to reach out to influencers with a massive amount of followers. Those with 100,000 followers or more would bring the best awareness to your brand, right?

Yes, your awareness numbers will spike, but if you’re after engagement, sales, and followers, micro-influencers offer the most bang for your buck. These influencers have less than 100,000 followers and as such, their audience is far more engaged. Connecting with a non-competitive influencer in your brand will also connect you to more potential customers.

Besides that, they’re more affordable. A macro-influencer like Kim Kardashian can cost as much as $250,000 for a single post. Other macro-influencers charge about $1,000 per 100,000 followers, an expensive investment without a targeted return since you’re paying for both interested users and not.

A micro-influencer, on the other hand, charges about $100 per 1,000 followers, so your marketing budget can better absorb the cost. Plus, you’ll get a better return by connecting only with Instagram users who are likely to follow you and become repeat customers.

2. Write Better Hashtags and Use More of Them

Hashtags are more important than many marketers realize. They make your posts searchable and increase potential traffic for each post. You’ve probably already been using hashtags, but if they haven’t been performing as expected, use these tips to improve them:

  • Use relevant and trending hashtags. These hashtags were created by other brands in your industry and are performing very well on related posts. Because they’ve already generated heavy traffic, you’ll get more attention to your post that brings a unique spin to a trending topic.
  • Create branded hashtags also. These tags are connected with your brand only so that your loyal followers recognize your brand and can use the hashtag on their own posts. This increases brand awareness and connects you with more potential customers.
  • Keep your hashtags short and memorable. According to research, the best length for a hashtag is 21-24 characters. This is short enough to spell and remember, but long enough to contain all the relevant information.
  • Use the right amount. Some argue that you should use as many hashtags as possible. The limit in your post is 30 hashtags, but you can add another 30 to the comments if you like. Just make sure that you enter down a few spaces in your post to hide your hashtags from your users’ feed, making your post look less spammy.

Others argue that you should only use a few, relevant hashtags for optimum engagement. You can learn the best number to use for your posts by posting some content with a lot of hashtags and some with a few and see what perform best.

3. Use Instagram Stories Every Day

Stories is one of the most popular platforms on Instagram with more than 500,000 followers logging on daily. You can create massive leverage by using Stories to connect with your customers, entice interest, show sneak peeks at new products, launch giveaways, and promote sales. If your brand is verified on Instagram, you can even post links in your Stories that takes consumers straight to your product pages.

Stories are popular because they make your brand look and feel more authentic. They also elicit the classic FOMO emotion (fear of missing out). Because Stories are only posted to the platform for 24 hours, consumers must log on daily in order to see what’s new from their favorite brands.

Instagram statistics show that brands get up to 37 percent of their total impressions and engagement from Instagram Stories. This is engagement you can’t afford to miss!

4. Make Live Videos

Everyone wants to feel like they’re on the inside track or that they’re being given insight into something few others can access. Behind-the-scenes footage, exclusive product reveals, unique tips and tricks, and more can all be captured in live video form.

You can depict situations that allow viewers to relate to your business or to picture themselves in a scenario of your creation. You have the ability to create a visual narrative through your live videos that can compel a deep connection to your brand. It’s like you’re offering something special just for your special followers.

But it’s more than that. Live videos in Stories actually put your video at the very front of the queue. This means that consumers will see messages from your brand before anyone else’s. You might feel uncomfortable getting in front of the camera without the ability to redo or edit anything, but this kind of engagement is simply too good to skip!

5. Follow Competitor Brands and Executives

As you proceed on your way to becoming the best brand on Instagram, you can’t ignore those in your industry who are already killing it on the platform. By following and running competitive analyses on them, you can learn what works and doesn’t for your target audience.

You can learn a lot from following executives of a brand as well. Many executives of large corporations in your industry will have an Instagram account where they attempt to connect with their audience and grow awareness and engagement for their brands. Analyze these accounts as well to learn from mistakes and victories on their part.

As you put together a competitive analysis that compares the successful actions of your competitors to your own, you’ll understand much about running a successful Instagram marketing campaign.

That being said, don’t get so caught up in copying your competitors that you fail to let an original, creative, and potentially dynamite piece of content reach your audience. There’s always room for creativity, especially if it has the potential to make your brand an Instagram star.

These are merely five tips that successful brands are using on Instagram to increase number of followers and engagement, thus driving sales. Try them out for yourself if you want to see similar results.

                                        

Intrigued by influencer marketing? Do you want a better idea on how to get started? Read “5 Q/As About Influencer Marketing Success.”



from Oracle Blogs | Oracle Marketing Cloud https://ift.tt/2X63fax
via IFTTT

Tuesday 25 June 2019

How I Grew My Dying Facebook Traffic

Is it me, or does Facebook just want to keep you on Facebook?

Every time I post a link to my site, I get less and less traffic. And it’s been this way for years.

In other words, my organic reach on Facebook was dying.

And to make matters worse, they give you hope every time they launch a new feature.

For example, when they launched Facebook Live, you used to be able to get tons of views because they promoted it organically… but not really anymore.

The same goes with Facebook Watch. I used to easily get 30,000 plus views per video when Facebook Watch came out… again, not anymore.

Now I am lucky to get 10,000 views.

But hey, I can’t really hate on Facebook. They are a business and they have to do what’s best for them. So instead of getting upset at Facebook, I decided to run some tests to see if I could find a way to get more organic traffic.

Because there has to be a way, right?

Well, there is. 🙂

And here is my traffic from Facebook over the last 7 days:

facebook traffic

That may not seem like a big increase, but I generated 10,621 visitors the month before. In other words, I took my Facebook traffic from 10,621 visitors PER MONTH to 10,085 visitors PER WEEK.

I am getting roughly the same amount of traffic I used to get in 30 days from Facebook, now in just 7 days.

So how did I do this?

Taking control of your own destiny

As marketers, our faith typically relies on the big giants… you know, Google, Facebook, YouTube, Instagram…

If they decide to change their algorithms your traffic could go up, down, or stay flat.

For that reason, over the last few years, I’ve been building up marketing channels that aren’t as reliant on algorithms.

For example, you may learn about new blog posts I publish through my email lists because every time I publish a new post, I usually send out an email blast.

Or it could be through browser notifications.

subscribers

Every time I release a blog post or a video… again, I send a message out through push notifications.

But why can’t we do the same with Facebook?

Sure, you can post on your wall or page like everyone else, but if Facebook doesn’t want to show it to people they don’t have to.

So, I decided to push really hard on Facebook Messenger, which gives you the same ability.

In other words, you can send a direct message to everyone on Facebook through their chat feature and share a message or a link to your website.

Something that isn’t too controlled by an algorithm… similar to text messaging or email marketing.

I built this list of 129,560 Facebook Messenger contacts and leveraged them to continually generate traffic back to my blog.

Now before I break down the exact steps I took to do this, the tactics here take execution and elbow grease. It isn’t rocket science, it’s not hard to do, but it does take a bit of work.

But first, let’s go over how Facebook Messenger marketing works.

Facebook Messenger

grow facebook messenger list

First, let’s back up on why Facebook Messenger is working so well today.

Facebook Messenger open rates are 50-80% click-through rates post elite stats.

When you send an email campaign, you can expect a 20% open rate on a really good day. On average, I get 28 to 31% with my NeilPatel.com email list.

In other words, if you send your email newsletter to 100 people, 20 people will open it. If you scrub your list and work really hard like me, roughly 30 people will open it, which still isn’t great.

However, when you send a Messenger message to 100 people, 88 people will open it and read it.

We’re talking about an 88% open rate on Messenger. That is crazy!!!!

Now over time, you will notice that it will go down, but it is still substantially higher than email.

But here is where it really gets interesting.

With email marketing, you’ll typically see a 2% to a 4% click-through rate. So for every 100 emails you send, you will get 2 to 4 clicks back to your site.

To give you a benchmark, again, I spend a lot of time fine-tuning my emails and I can get about 6 clicks for every 100 emails I send.

Better than the 2 to 4 percent most people get, but still not life-changing.

With Messenger? You can get 20% click rates.

Over time, you will see it go down, but it is still substantially higher than email marketing.

And it is not just marketing, it works with pretty much any industry. Here’s an example of a real estate company that leverages Facebook Messenger:

As you can see from the screenshot above, Facebook Messenger works like how you would chat with a friend on Facebook or even email. You don’t always have to promote or link, you could just have a conversation with a friend.

This is why their adoption rate is continually climbing in the United States.

That’s almost 140 million users that are projected to use Messenger.

Messaging apps are also surpassing social networks in popularity. Just ask yourself… how many times do you use WhatsApp each week?

But the key is to start now because it will become saturated just like every other marketing channel that works. So whoever builds the biggest list early on will have the best shot of doing well in the long run.

If you are already leveraging Messenger, great, just skip to the tips below to start growing your Facebook traffic.

If you aren’t, just like email marketing you are going to need software so you can send the messages on Facebook. You can start off with this free software called MobileMonkey.

Now let’s get into how you can build your Messenger list and get consistent Facebook traffic.

Tactic #1: Website Messenger widget

My own tests have shown that chat on a website can boost conversions 45%.

So I wondered, what would happen if I installed a Messenger bot on a website?

What’s great about adding this is that visitors get answers to their questions immediately, 24/7. Say goodbye to conversion bottlenecks.

But also, everyone who starts a chat on the site becomes a new contact in my Messenger list.

So how does this work?

Add a Facebook Messenger bot to your website with a widget.

Everyone who visits your website is invited to become a Messenger contact. Website traffic turns into Messenger contacts.

Most users are already logged into Messenger on their desktop or device. So when they have questions or want info and see the Messenger widget, they tap it and boom — new Messenger contact.

If your site is on WordPress site like 34% of the world’s sites, a WordPress plugin called WP-Chatbot is the quickest way to add Facebook Messenger chat to your site.

Install the plugin on your WordPress site and you’ll have Messenger chat on your site in just a few minutes.

This widget makes list building easy. An active website could get hundreds or thousands of new contacts from the visitors on the site who engage the chatbot every day.

Think about yourself.

Are you more likely to search for a contact form on a site, fill it out, and sit back and wait who knows how long for an answer to your question?

Or are you more likely to pop open the chat window, ask your question, and get an immediate response?

Tactic #2: Run Facebook click to Messenger ads

You can do a lot without leveraging paid traffic, but if you really want to put some fuel on the fire, a few hundred dollars goes a long way.

And for the purpose of this blog post, I spent $391.58 just so I would have some stats to share with you. 🙂

Facebook Messenger ads are a Facebook Ad format in which the user who clicks on the ad is immediately added to your Messenger contact list as opposed to going to a landing page where they may bounce or exit, anonymously.

Everyone who clicks the button on the ad converts when they send the advertiser a message — becoming a permanent Messenger contact.

The key part is… they need to send the advertiser a message. In other words, if you don’t get them to send you a message they won’t be added to your Messenger contact list so you won’t be able to send blasts to them.

That’s why you want to use an autoresponder. If which you automatically start talking to each person to increase your chance that they will get added to your contact list.

Here’s an example of an ad:

How much will Facebook click-to-Messenger ads run you?

I personally haven’t scaled a campaign too large yet, but with a $391.58 test budget, I’ve been able to generate leads for roughly 62% less than traditional Facebook ads.

But again, the key with all of this is in the autoresponder. Without that, your numbers won’t be too great.

Within MobileMonkey, use the bot content builder to create the autoresponder to your Facebook Ad.

Then create a new Messenger ad in MobileMonkey to connect your autoresponder to your Facebook Ad.

Next, pick the autoresponder from a drop-down of all your bot dialogues and connect it to your Facebook Ads Manager account.

The result is a low-cost ad campaign that drives more contacts into your Messenger list.

Facebook Messenger ads work time and again across industries, including e-commerce and service businesses.

Now, if you are like me and you prefer to do things a bit more organically and save some money, here’s how you generate more contacts without spending money.

Tactic #3: Use organic Facebook post autoresponders

Growing your list with a little ad spend goes a long way, but this next list building power tactic is totally free.

Anyone who comments on your Facebook Page posts instantly becomes your Messenger contact.

A Facebook post autoresponder adds people to your Messenger contact list if they comment on any Facebook post.

Here’s how it works.

  1. You post to your Facebook Business Page.
  2. Someone comments.
  3. A Messenger bot automatically responds and as soon as that person replies, they’ve become a contact in Messenger.

You can see an example of this tactic in action here:

The more engaging your Facebook post, the more likely it will be that people will want to comment on it.

These kinds of posts always get a ton of comments and contacts:

  • Quizzes
  • Contests
  • Riddles

You could ask fans to post a GIF in response to a question. “Describe your boss with a GIF.”

Or ask them to tell a story or ask them a question like “What industry are most of your clients in?”

Even just asking them “what do you do?” is super-engaging because people love to talk about themselves!

This store asks fans to name how many duck species are in the photo. Comment with your guess and get a discount code in the autoresponder follow-up.

You can create the Messenger dialog for this technique in MobileMonkey with the “FB Comment Guard” tool.

That feature is what allows you to add the autoresponder to an organic post.

I love this technique because it converts my hard-fought organic Facebook engagement into a list of contacts I can follow up with.

Tactic #4: Convert page fans into Messenger contacts

I’m a fan of cross-promoting, traffic-sharing, and allowing various marketing channels to build off each other.

After all, if someone follows you on one channel, they may want your updates on a different channel as well. This increases your odds of connecting with them and amplifying your content reach at any given time.

This tactic combines several methodologies for a boost to Messenger contacts.

If you’ve gone to the effort of building a robust Facebook page, you will want to convert these fans into Messenger contacts. Fans are great, but Messenger contacts are better because Messenger is personalized, interactive, one-on-one, and has way more visibility than Facebook News Feed.

Organic reach on Facebook is very low. Maybe 1%, of your fans on your Facebook Page will even see your post.

Using Facebook Messenger changes this. Instead of a low organic reach, you’re getting high-powered interactions that are personalized.

This is important because page fans aren’t automatically Messenger contacts. You have to invite them or connect with them in Messenger first.

Here are three ways to convert your Page fans into Messenger contacts.

First, and this one is pretty obvious, you can change the CTA button on your Facebook Page to “Send Message”.

Right now your Facebook Page CTA button might be sending traffic to your site with a button like “Learn More”.

Hover over the button until you see “Edit Button.” Then choose the option to “Contact you” and “Send Message.”

Customize the message that people will see when they click that button in MobileMonkey.

Boom. Now anyone who clicks the “Send Message” button from a Facebook Page will become a Messenger contact.

Second, create a Facebook Post Autoresponder (see tip #3).

This autoresponder was a simple invitation — Stay in touch! Sign up for Messenger updates.

Third, you can then use Page fan audience targeting of a click-to-Messenger Facebook Ad campaign.

Remember, your existing Page fans are more likely to take another step into more interaction with a brand that they know and trust.

Tactic #5: Turn your email subscribers into Messenger contacts

Email marketing has a low engagement rate.

Facebook Messenger has high engagement.

Would you rather send your content to your subscribers in a channel with a 2% click-rate or 20% click-through rate?

Ideally, you should do what I do and leverage them both.

Send your email list an invitation to join your Facebook Messenger list. Those who choose to do so will become email subscribers and Messenger subscribers, but their engagement level (and therefore your reach) will increase using Messenger.

One of the most effective marketing methods is to convert your existing contacts into more effective marketing channels.

Using MobileMonkey’s chatbot builder, you can create an opt-in page consisting of a quick and simple “Want to receive occasional updates?” invitation.

Link to that invitation anywhere you’d normally include a link.

Link to that invitation in a button, like the examples below.

And here:

Link to your Messenger experience in your:

  • Email signature
  • CTAs in blog posts
  • Business card in QR codes
  • Landing pages
  • Newsletter subscription forms

The list is as long as you are clever. And it works very well!

Conclusion

You are always going to deal with algorithms, but if you want more consistent traffic you need to take matters into your own hands.

Just look at me, I leverage email marketing, push notifications, and even Facebook Messenger marketing.

I’m now looking into leveraging text messaging too.

Sure, I leverage SEO, content marketing, paid ads, social media marketing… and every other major channel out there.

But I focus a large part of my efforts on controlling my own destiny and you can too.

If you haven’t started, start with Facebook Messenger. It works so well right now and I expect it to last for a while. The key is getting in on the right time and time is right now.

So what do you think about this strategy? Have you tried Facebook Messenger marketing yet?

The post How I Grew My Dying Facebook Traffic appeared first on Neil Patel.



from Blog – Neil Patel http://bit.ly/2XyMWra
via IFTTT