The research is in, and you’re going to be shocked! The Missing Link team dives deep into how C-level executives (CEO, CFO, CMO, etc.) really use LinkedIn and how you can connect with them.
Leslie Farnsworth of FrogDog wasn’t satisfied with the rumors she heard about LinkedIn users, especially those in executive-level positions.
So, her company did what they do best and researched the activity of C-Level Executives on LinkedIn. They predicted that approximately 10 percent of C-Suite Executives were active LinkedIn users.
You’ll hear what they found, and why they were so surprised. You’ll understand how executives use their time while they’re on LinkedIn, and how you can use this information to your advantage.
Leslie shares tips and tricks to reaching higher-level executives based on this research, as well.
You’ll also learn how executives from different company sizes use their time while on LinkedIn — it’s definitely not all the same.
Listen in to The Missing Link to learn:
- What a C-Suite Executive is
- The shocking results of this LinkedIn research
- Which executives are most active on LinkedIn
- Best practices so you can reach the executives you’re targeting
- Which ads these executives don’t even see (even when they’re there)
The Missing Link on iTunes
About the author
Rainmaker.FM
Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.
The post We Didn’t Think CEO Types Used LinkedIn, Until We Found This Report appeared first on Copyblogger.
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