Tuesday, 8 December 2015

Who Do CMOs Mention Most on Twitter?

We're back with another CMO Social Stat of the Month. Each month we deliver to you - along with Leadtail, a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month. 

Presenting the CMO Social Stat of the Month for November 2015 - Who Do CMOs Mention Most? 

As you can see, says Karri Carlson, VP Social Insights at Leadtail, the #1 most mentioned @MargaretMolloy (CMO of Seigel+Gale) really showcases the power of an authentic, well rounded social presence. "For years Margaret has consistently shared valuable thought leadership (including her recurring byline in Harvard Business Review), a carefully selected set of tweets that demonstrate how Seigel + Gale are executing on that vision, and frequent peeks 'behind the scenes' of her personal life in NYC, often with her kids. She's also very approachable and engages with others on Twitter vs just broadcasting. She's a one woman master class on how to build an awesome personal brand!"

CMOs face challenges every single day including how to build a modern marketing organization. That's why we created, in partnership with The CMO Club: The CMO Solution Guide For Building A Modern Marketing Organization.

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