Digital Commerce Defined in 60 Seconds [Animated Video]

Here are a couple of startling stats to start your morning:

• $9 billion. That’s the amount of money spent worldwide on ebooks in 2015.
• $21.3 billion. That’s the amount of revenue from online education in the U.S. alone in 2015.

And let’s not forget that mobile usage is off the charts, podcasts are growing in popularity every day, and software as a service is a new business norm.

This is great news for anyone hoping to build a business around the growing market of digital commerce.

But what exactly is digital commerce?

Watch our short video for digital commerce

With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos.

Here’s our video for the definition of digital commerce:

Animation by The Draw Shop

And for those of you who would prefer to read, here’s the transcript:

Digital commerce is what happens when a buyer gives a seller a predetermined amount of money in exchange for a digital product. The seller could be a single person or a company. That’s simple enough.

But what is a digital product? Think software, online training courses, ebooks, streaming media, fonts and graphics, photographs, iPhone apps, online casino tokens, desktop wallpapers, software as a service, video games, music files, and membership subscriptions.

In other words, non-physical products that exist only in digital form. So, the buying and selling of these products is known as digital commerce.

Once a digital product is created, set up, and proven to sell, it can become, in many ways, a passive, long-term source of profit.

Share this video

Click here to check out this definition on YouTube and share it with your audience. You’ll also find 11 additional Content Marketing Glossary videos.

Learn more from the Content Marketing Glossary

We’ll feature the other videos soon, but if you’d prefer not to wait, you can watch all the videos now by going directly to the Content Marketing Glossary.

By the way, let us know if you have any definitions you’d like us to add to the glossary! Just drop your responses in the comments below.

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