Think about the last time you typed a phrase into Google. How many results came up? Probably millions, along with a few ads. This is what happens when searchers are looking for the products and services your business provides. There is so much in front of them, how will they know which one to click?
Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Google Ad Extensions give searchers more reasons to click on your ad, making them more effective, improving visibility and taking up more prime real estate on the search results page. Additionally, the more information you give, the better your click-through rates (CTR) and lower your price-per-click (PPC) costs will be.
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