Top Gear: Useful Internet Marketing Strategies & Tips to Move You Forward: 50 Summer Subject Lines + Tips to Write Sunny Subject Lines

Thursday 11 August 2016

50 Summer Subject Lines + Tips to Write Sunny Subject Lines

Summer is coming to a close and Labor Day is around the corner… But temperatures are still rising and Indian Summer will bring a whole new season of picnics, trips to the closest body of water, and garden gatherings. While there’s a lot on your seasonal to-do list, your email subject lines could use a little summer lovin’ too. To provide inspiration, we’ve put together a list of 50 summer subject lines. Plus, we’ll give you three tips to help you create your own fun-in-the-sun subject lines.

To start, here is a list of 50 summer-themed subject lines from retailers, service-based businesses, and non-profits:

ACustom: Your go-to summer jacket – The Featherweight
AtoZPetGroomers: Your dog needs a beach body too
RowBoatTours: Float the river during the dog days of summer
Joyus: This summer sale is heating up
DealsDirect: Prices slashed! Summer clearance sale
Snooth: Beat the summer heat with this crowd-pleasing Napa Chardonnay
Thomson Holidays: Summer is getting closer. Grab a cruise deal now
Gap: Code: Sun = You’re approved for 35% off
WindowShine: Get the winter junk off your windows. Summer sale
NBAStore.com: It’s always jersey season – suit up for summer!
CB2: jumpstart summer with these 3 hot offers
Free People: re: the heat wave
Hot Topic: 30% off ends in hours – the heat is on!
TireRack: Which tires should you be driving on this summer?
Title Nine: Cast your vote! Title Nine’s summer cover
ShoppersChoice.com: BBQ season is back!
Michaels: Sizzling summer savings up to 70% off
Tulio: New arrivals for the long weekend!
SammyDress.com: Swimwear to dive for
Whole Foods Market: 8 Summertime Sips That Sparkle
Athleta: Sun, sand, linen
Target: A summer shoe update that’s budget-friendly
Elf: Hit the beach with this $3 kit
Accessorize: Discover your perfect beach style
NYS Electric and Gas: Keep cooling costs down with these tips
Ideeli: Hello, Sunshine! Extra 10% off everything
Estee Lauder: Let the sun worship you. Bronze Goddess is back
Bellabox: How to get effortless beach hair
eBay: Enjoy the sun, save a ton!
Life is Good: Cool tees bring in the breeze
PCRepairNow: Get 25% off your next PC maintenance package this June
Mouth: 20% off hot summer sale
Coppertone: 6 ways to protect your skin this summer
Lilly Pulitzer: Take a peek at our new summer catalog
Frontier Utilities: Schedule your summer maintenance now
AARP: Find volunteer opportunities near you this summer
FitnessFactor2: Get your swimsuit body ready with these 4 classes
ASPCA: Give to our fun-in-the-sun campaign now
PlanITParty: Let us plan your next BBQ
Mothercare: A heat wave is coming!
LancasterLibrary: 10 beach reads you’ll love
Craft Direct: It’s hot outside! Stay inside & play!
TravelTour: 5 summer jet-set ideas
WoundedVets: Enjoy summer while honoring veterans
Make-A-Wish: See your summer donation in action
Sears Auto: Nice weather is here. Bring your car in for a complete detail
RotoRooter: Celebrate the end of winter. Take $50 off your next service call
Craftsy: Great summer patterns
EdibleTips: Hot off the grill: 3 recipes every family will love

Three tips to help you add a dose of sunshine to your next subject line

1. Use summer references

You don’t have to sell sunscreen or bathing suits to reference summer. Our list of summer subject lines proves that, but here are a few ways that you can bring some summer flair to your emails:

Celebrate summer holidays like Memorial Day and Labor Day with a discount.
When the temperature rises, host a Heat Wave sale.
Provide solutions to summer problems like sunburn or mosquitoes.
Create a list of lawn maintenance tricks or fun tips for family barbecues.

You can also use common summer words in your subject lines. Here are a few suggestions:

Summer descriptions: heat wave, high temps, fun-in-the-sun, mercury-rising, beat the heat, dog days of summer
Summer places: cabin, lake, beach, park
Summer must-haves: bathing suit, sunglasses, beach bags, flip flops
Summer events: bbq, picnics, family reunions, road trips
Summer chores: lawn maintenance, gardening, home repair
Summer safety: sunblock, water, sun exposure

2. Use movie or song titles

You can connect with your customers in a lighthearted and personal way by incorporating pop culture references into your subject lines. What’s more, a study from Retention Science shows emails with song titles get opened 26 percent of the time, which is an 11 percent higher open rate than those without a title. So why not add a summer-themed song title to your subject line, or reference a classic summer movie?

3. Mimic personal email format

Summer is a great time to have fun with your email subject lines, but don’t go overboard. If you wouldn’t send the subject line to a friend, you shouldn’t send it to customers or donors either. In other words, don’t capitalize every letter, stay away from Wingdings or emoticons, and avoid excessive punctuation. Some people use these embellishments to make their subject lines standout, but they can make your email look less professional. You can (and should) be creative with this process, but you don’t need these “extras” to draw attention.

Want more subject line inspiration? Check this out: 50 All-Time Great Retails Subject Lines.