You know how holiday buffets are … you take a little bit of cheese, and then another kind of cheese, and then four more kinds of cheese, then squeeze six desserts onto the plate, and finally you take a tiny square of Jell-O because it’s basically a vegetable?
No? Just me?
ANYWAY. This week we have a little buffet assortment for you … without the Jell-O vegetables.
On Monday, Sean Jackson and Jessica Frick were nice enough to host me on the Members Only podcast, where we talked about the days when I launched my first membership community. We laughed a lot and had a great conversation about the value of just plain moving forward, even if you’re not 100 percent sure where the path will take you.
Over on The Showrunner, Jerod Morris and Jonny Nastor dug deep into creating systems for your podcast (or any other aspect of your content or business, actually). Even if you’re not a podcaster, I think you’ll find this one useful.
Monday, I also had fun sharing some of my favorite bits of bad writing advice, sourced from the community (hey, that’s you!) and our editorial team — with some suggestions for what you might try instead.
On Tuesday, we saw a classic Brian Clark post about why education works so well when we’re trying to persuade … and how to structure your content to make it easy for your reader to say “Yes.”
And don’t miss Brian’s new conversation with Darren Rowse of ProBlogger on Unemployable. You’ll hear how the entire content marketing movement truly began, where blogging is going, and why we all need to first return to the foundational element of human connection before we focus on fancy automation, strategic funnels, and conversion optimization.
Stefanie Flaxman wrapped up the week with a small but mighty fact-checking tip that, if you’re in this game long enough, is just about guaranteed to save you an annoying customer support headache at some point in your professional life.
If you’re celebrating a holiday this weekend, I wish you a very happy one, and I’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
Conventional Writing Wisdom You Can Ignore, Effective Immediately
by Sonia Simone
Educate to Dominate Your Competition
by Brian Clark
A Seemingly Minor Fact-Checking Tip that Yields Top-Notch Customer Service
by Stefanie Flaxman
Why Starting a Membership Site Is a Terrible Idea … Until You Just Do It
by Sean Jackson
Quick! What Can You Systematize Before 2017?
by Jerod Morris & Jon Nastor
Laura Roeder on Building a Business that Supports the Lifestyle You Love
by Brian Clark & Jerod Morris
Bad Writing Advice: The ‘Post Truth’ Episode
by Sonia Simone
How Journalist and Bestselling Author of ‘The Revenge of Analog’ David Sax Writes: Part Two
by Kelton Reid
Blogging is Back, with Darren Rowse
by Brian Clark
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