Top Gear: Useful Internet Marketing Strategies & Tips to Move You Forward: Introducing Landing Pages

Thursday, 15 June 2017

Introducing Landing Pages

We’re excited to announce that Landing Pages are now available to all our users. VerticalResponse’s Landing Pages are the quick and easy complement to your email campaigns, working in tandem with your email messages to generate interest, capture leads and increase sales.

What are Landing Pages?

Landing Pages are an efficient way to create customizable webpages that your readers land on after clicking a link or call to action button from your website, a search engine or one of your email messages. Landing Pages spur additional customer interest and can increase sales.

In addition, you can use Landing Pages to generate leads or capture customer information. Simply create a Landing Page that allows customers and potential customers to sign up for your email list or enter details about themselves and their preferences.

Say you’re promoting a new product with a limited-time discount. Create a Landing Page in VerticalResponse with the same time-saving editor you use for crafting email messages. Use this Landing Page to showcase the new product, its benefits to customers and the special promotional price. Then send an email to your readers (or a targeted segment of them) informing them of the new product. Don’t forget to link to the Landing Page from your website, too. Use action-oriented links and calls to action (CTAs) — “Learn more,” “Buy now,” etc. — to lead readers to the Landing Page.

Landing Pages are a powerful tool for engaging with website visitors, re-engaging your email readers, reinforcing your company’s message and inspiring customers to take action on your products or services.

Why use Landing Pages?

Build your subscriber list. Use Landing Pages to make it easy for visitors to submit their email addresses, along with any other contact information you may want to obtain.
Generate sales. Set up Autoresponders or Automated Email Series to automatically begin nurturing the leads who sign up via a Landing Page.
Save time. Create Landing Pages with the same creator you’re already familiar with, as quickly and easily as you build emails. Just add the content blocks you want, and customize them as needed.
Grow your customer database. Use customizable web forms on Landing Pages to request customers’ names, birthdays, interests and so on — then use that data to better segment your email lists and target customers with information most relevant to them.
Drive specific customer actions. Whether you want customers to sign up for a newsletter, download an e-book or white paper, RSVP to an event, print a coupon or find out more about a new product, Landing Pages can be customized for any purpose.
Increase credibility. Create multiple Landing Pages to highlight customer testimonials, offer resources, answer questions and so on — content that builds customers’ trust in your business.

How Landing Pages work

Landing Pages are easy to create and boast these benefits:

The user-friendly editor you’re already familiar with from creating emails.
Free templates to get you started. Leave them as is, customize them with the editor or start a Landing Page from scratch.
Content blocks that can be added with just one click, then fully customized.
Flexible interface that makes it simple to reorder, copy or adjust your content blocks — no design experience needed.
Free images from our image library. Or upload your own images.
Web forms that prompt submissions of email addresses, names, company names, addresses, birthdates, phone numbers, etc. Automatically add data from these web forms to specific contact lists, then launch Automated Email Series to nurture these leads.
Easy customization. Choose fonts, colors and backgrounds to match your brand’s style.

Here’s how to set up Landing Pages:

Once you’ve signed in to your VerticalResponse account, access Landing Pages from the Contacts page.

Choose a Landing Page template, or start a Landing Page from scratch.

Use the Landing Page creator to customize your Landing Page, including its layout, colors and styles, just like you build and edit emails.

Create a name for your Landing Page and change the URL if desired. You can also enter SEO (search engine optimization) details like page title, page description and keywords to make your Landing Page easier for search engines to find.