Top Gear: Useful Internet Marketing Strategies & Tips to Move You Forward: How to Unlock the Door to Effective Content with Your Creativity

Thursday, 3 August 2017

How to Unlock the Door to Effective Content with Your Creativity

We definitely had a creativity thread weaving through the week, both on the blog and the podcasts.

On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even experienced writers often get it wrong — because it can be so tricky to see with fresh eyes. I gave you a fast way to do exactly that.

On Tuesday, Stefanie addressed that nasty creativity killer: perfectionism. It takes many forms and hides in many disguises. She reminded us of the one thing we all have to do to defeat it.

And on Wednesday, we posted our creativity and productivity prompts for August. We’re offering a new pair of prompts for you every month this year, to help you create stronger work and more of it. This month’s prompts were heavily influenced by Growing Gills, Jessica Abel’s terrific book on productivity for creative people.

Over on Copyblogger FM, we republished an episode on writing (much better) blog comments. Blog comments can be a surprisingly great way to forge connections with web publishers … but there’s definitely a right way and a wrong way. Quit writing flat, stale comments and start leaving comments that actually make an impact.

And in an encore episode of The Writer Files, Kelton Reid shared a fascinating conversation with neuroscientist Michael Grybko about the nature of creativity — where it comes from and how to nurture it.

That’s it for this week — have a great weekend, and we’ll see you Monday.