An email feast: 40 Thanksgiving subject lines your customers will gobble up

Even before trick-or-treaters started knocking on your door, retailers were hanging up their stockings and began playing holiday jingles. The December holidays seem to start in early October. And if you feel like you’re missing something, it’s because you are: Thanksgiving!

Between Black Friday, Cyber Monday, Small Business Saturday and Giving Tuesday, Thanksgiving can often be overlooked. After all, your customers are likely too busy feasting, watching football and slipping into tryptophan-induced food comas to shop, right? Well, not exactly. Your customers might be house-bound, but in 2016, consumers spent $1.93 billion online on Thanksgiving Day, an 11.5 percent increase year-over-year.

We know you have a full plate, but if you want a slice of that pumpkin-spiced revenue pie, you need to remind your subscribers what your business has to offer this holiday season. We collected some of our favorite email subject lines to send before and during Thanksgiving.

1. Your Holiday Shopping Is On Us! — Dwell
2. Thank you for being a friend — Nordstrom
3. Thanksgiving prep made easy: 20% off your order – in stores & online. — Pottery Barn
4. 40% off with a cranberry on top. — American Eagle
5. Harvest decor. Thanksgiving prep now, pie later — Wayfair
6. Live the give — TOMS
7. Happy Thanksgiving + Black Friday Preview! — GrubMarket
8. A sale so good, you’ll want seconds. — Ties.com
9. Giving Thanks — Move Loot
10. These are the Tools You’ll Need For Thanksgiving — Get Them Now — Martha Stewart
11. Happy Thanksgiving! Special Savings Inside Just for You — Williams-Sonoma
12. So are you pre- or post-food coma??? — Dormify
13. Enjoy 40% Off: A Happy Thanksgiving, Indeed — Barneys New York
14. What to wear to your #Friendsgiving – Brooks Brothers
15. Happy Turkey Day! The BIGGEST Black Friday doorbusters start NOW online — Old Navy
16. Pre-Black Friday Deals … Just for you. — XOXO
17. Your Holiday Parties Need These Festive Cocktails — Liquor.com
18. From Us To You: Happy Thanksgiving! Plus: Enjoy 20% Savings — LivingSocial
19. Start A New Thanksgiving Traditions + A Home for the #PAWLIDAYS — Zappos
20. Yappy Thanksgiving Eve! — Barkbox
21. The perfect Thanksgiving outfit — LOFT
22. GOBBLE. THIS. UP. 50% off ALL Thanksgiving Essentials +$10 coupon — World Market
23. The Perfect Thanksgiving: Coming to a restaurant near you — OpenTable
24. Designing a Beautiful Thanksgiving — Homepolish
25. This is HUGE. Shop our Thanksgiving sale. — Dillard’s
26. Give thanks with Farmgirl Flowers — now 10% off! — Farmgirl Flowers
27. The Best Vegetarian Thanksgiving Main — Epicurious
28. A Different Kind of Turkey! 97-Pt Wild Turkey Master’s Keep 17 Year Straight — Wine Enthusiast
29. Dress up your Thanksgiving table in sweet style — See’s Candies
30. Don’t Forget To Order By Thanksgiving! — Mrs. Fields
31. Last Change for FREE Thanksgiving Delivery! — CHEFS
32. A Thanksgiving we’ll never forget — Anthropologie
33. Where to Buy Your Thanksgiving Turkey — 7×7
34. Turkeyed out? Dish up 50% off!— Vera Bradley
35. How to stay healthy and fit this Thanksgiving — Aetna
36. 20% off — early bird gets the sale — Jonathan Adler
37. Thanksgiving Dinner Has Never Been Easier — Munchery
38. Thanksgiving Eve! 40% Off EVERYTHING! — Heavenly Couture
39. 14 Delicious Ways to Eat Thanksgiving Leftovers — The Dish from Food & Wine
40. Happy Thanksgiving from the TCM Shop! We’re Thankful for You! — Turner Classic Movies

Bonus: 10 more subject lines

Are you stuffed from all those subject lines? We hope you saved room for dessert. Here are 10 bonus email subject lines.

1. Tips and Ideas for a Stylish and Stress-free Thanksgiving — Bed Bath & Beyond
2. They’re here!! Pre-Black Friday Deals to gobble up 🦃 – West Elm
3. Early Black Friday deals are here. — Target
4. Put your fork down – this sale is almost over! 40% Off Everything. — Bluenotes
5. Your Thanksgiving begins here. — Hickory Farms
6. Happy Thanksgiving! Get 3 FREE Ends Tonight — The Body Shop
7. Thanksgiving is Thursday, Let Las Ramblas do the Cooking ­— The Hotel Contessa
8. Everything You Need for the Perfect Thanksgiving Dinner — Calphalon
9. Thanksgiving Stuff-a-Tote Event—Free Tote + 20% Off Everything Inside — Sur la Table
10. It’s a Holiday Blitz! 3 Days of Must-Shop Deals — Jo-Ann Fabric and Craft Store

Because too much is never enough at Thanksgiving, here are even more

Thanksgiving has got us in a giving mood, which is why we’re giving you 10 more subject lines that you can personalize and use for your email marketing campaigns:

1. Good gravy! Save 50% our most popular products
2. OMG (Oh my gourd!) Don’t miss our big sale
3. Feast your eyes on our biggest sale of the year
4. A cornucopia of deals just for you
5. Order now & don’t get stuck at the kids table
6. Let’s talk turkey! Save 50% and you’re welcome
7. We have a bountiful selection of deals for you
8. No need to thank us for these exclusive deals
9. We have cooked up some tasty deals
10. Don’t be a turkey – get these deals now

Whether you’re offering a promotion, ramping up for the retail weekend or just saying “Thank you,” Thanksgiving emails are a great opportunity to connect with your customers and celebrate the season.

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Editor’s note: This post was originally published in November 2016 and has been updated for accuracy and relevance.

© 2017, Contributing Author. All rights reserved.

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