Labor Day is Monday, Sept. 3 — only a few weeks away. That means it’s time to prepare for long-weekend sales and events.
It’s never too late (or too early) to line up your campaigns for the unofficial end of summer. Here are some subject lines we’ve seen, divided by trend or theme.
Presales and previews
- Pre-Labor Day Savings Start Now – Save Up To 50% On Select Items
- Labor Day Sale Starts Early – Today!
- Preview Labor Day Savings. Starts Friday, August 31.
- Pre-Labor Day Clearance Event!
- Today Only: Save 20% at our Labor Day Weekend Sale Preview!
Free shipping
- Sports Collectors: Free Shipping through Labor Day
- Free Shipping and 15% Off at Quartermaster’s Labor Day Sale
- Free Shipping This Week – Labor Day Exclusive!
Unbeatable deals
- Free Ribeye Steaks for Labor Day on orders of $129 or more
- Celebrate Labor Day With 10% Off Store Wide
- Lowest SALE Prices of the Year: Labor Day Clearance Event
- 20% Off All Products – Extended thru Labor Day!
- Labor Day King Crab Special Direct From Alaska, 2 Days Only
Labor-free Labor Day
- Before leaving for Labor Day, enjoy 20% off your entire order!
- Take off for Labor Day – Save $5 on orders of $25+
- Gear up for Labor Day Weekend!
- In Honor of Labor Day: Let The Robots Do The Work for You
- Avoid speed traps and drive protected this holiday weekend!
- Labor Day Recipes for a Perfect End-of-Summer Feast
Rewards, promos and coupon codes
- Alert: Shop Our Labor Day Sale + Get 3x Points on Goal Club Kickback
- Labor Day Special! Save up to 45% off with MSRP
- Labor Day Sale with VIP Coupon 2010 Pro V1 $22.78
- Labor Day Blowout Sale! 3-Day Only Special Coupon
Bonus: 12 more Labor Day subject lines
Here are some more subject lines to adapt to your own business:
- Skip the backyard party — we’ll bring barbecue to your door
- Labor Day’s your last chance to visit the botanical garden
- No Labor Day laziness here: We’re open on Monday!
- Shop EARLY to save BIG this Labor Day Weekend
- Spend the 3-day weekend treating yourself
- Labor Day Layabouts: All beach and pool gear on sale, three days only
- Our biggest back-to-school specials are happening Monday
- Sick of burgers and brats? Book a table for Labor Day weekend
- We’ll be closed on Labor Day. See you on Tuesday!
- Labor Day savings just landed in your inbox
- The best Labor Day deals are right here
- Don’t leave town without checking out these deals!
Labor Day is one of the biggest shopping days (and weekends) of the year. Just because it’s a holiday doesn’t mean your email marketing should stop working overtime.
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SubscribeEditor’s note: This article was originally published in September 2011. It has been updated and rewritten for accuracy and relevance.
© 2018, Contributing Author. All rights reserved.
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