Content that drives real business results often looks effortless, but we all know how much creative and strategic planning it...
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Are you ready to take your side hustle to the next level? Email marketing is a powerful and affordable way to expand your customer base, keep customers coming back and grow your side hustle into a full-fledged business. Liberate yourself from the 9-to-5 doldrums and take one step closer to achieving your dreams with these tips for growing your side hustle with email marketing.
There’s a lot of spam out there, and the last thing anyone wants is to endure another inbox full of stuff they don’t want. That’s why the best way to encourage subscribers is to give them something they do want by creating an attractive opt-in incentive.
Ideas include:
Think about what drives your audience. What will they find so useful and valuable that they can’t resist subscribing to your email list? Create that, and they’ll be more than happy to opt in.
Of course, you’ll need to make sure your incentive is gated so it can’t be accessed by non-subscribers. An easy way to do that is with email automation that automatically sends the attachment or download link to every new subscriber.
We’ve already covered the opt-in incentive, but you also need to deliver a value statement that creates desire. What benefits will your subscribers receive beyond your initial incentive?
For example, you might promise:
It’s also a good idea (and legally sound) to mention that you do not spam and they can unsubscribe at any time — a strategy that lessens the risk of subscribing.
Consider giving your email list a name that implies the benefits of subscribing. For example, “Christie’s Creative Cooking Tips” is more attractive than “Christie’s Email List.”
Once you’ve laid the foundation for your email marketing — that is to say, the reasons people should subscribe and stay subscribed — you should promote it everywhere. After all, no one will subscribe if they don’t know about it!
You can promote your email newsletter via:
Be sure to mention the initial incentive they’ll receive, plus the ongoing benefits of subscribing to motivate the best subscribe rate. Want more ideas? Check out these 40 easy ways to build your email list.
You’ve identified the reasons why people should subscribe; now, you need to follow through by delivering on your promises. When you develop valuable content, you can truly engage your audience, foster long-term customer loyalty and influence sales that help grow your side hustle into a full-time business.
Again, think about your customers. What problems do they have? How can you make their lives easier and better? Now, how can you leverage email marketing to do that?
Email content ideas include:
As you create your content, strive to make it personal. Find a way to relate to your customers and create a sense of solidarity. Tell your story, speak to your audience and be a part of their shared community. Once you’ve developed compelling content that resonates with your customers, you can then promote offers and products that fuel profits:
Email marketing isn’t just about marketing. Your emails shouldn’t be purely promotional. First, establish value. Then, you can leverage the trust you’ve built into happy customers who are thrilled to make their next purchase.
People receive 80 to 120 emails per day, so it’s easy to gloss over even the most valuable content if it doesn’t stand out in a sea of spam. That’s why you need compelling subject lines so your emails stand out and get opened.
Strong subject line ideas include:
It’s a good idea to A/B test your email subject lines, which means trying two different subject lines on a limited number of subscribers to see which performs best, then using the winning subject line for the rest of your list.
It’s no secret that repetition is crucial to marketing success. That’s why you need to email your list regularly to remain relevant and to increase the chances of getting in front of customers when they’re ready to buy.
Some marketers email daily; others, twice each week. Some only email weekly. Of course, you want to avoid being viewed as spam, so a good rule of thumb is to email as often as you have something valuable to share.
That doesn’t mean waiting months between emails. Create an email marketing calendar and stick to it. If you’re struggling to come up with compelling content on a regular basis, check out these 50 unique ideas for your next email.
The more you know about how your emails perform, the easier it will be to create future emails that yield predictably positive results. At minimum, you should track open rates and clicks for every email you send. It’s also a good idea to cross-reference those email KPIs with website visits, incentive downloads, new leads and, of course, sales.
You can take advantage of advanced email reports to gain even deeper insights into your subscribers’ behavior, including:
These are powerful insights that will help you replicate your best emails time and again.
Armed with these tips, you can create a large list of subscribers who are eager to read your next email and click through to take advantage of your next offer. Get the most out of your email marketing by crafting emails that are attractive, deliverable and comply with CAN-SPAM rules — and your side hustle will be booming in no time.
© 2019, Brian Morris. All rights reserved.
The post 7 tips for using email to grow your side hustle appeared first on VerticalResponse Blog.
“She’ll sob for hours staring at the wall. Nothing I say helps.”
I happened to overhear this as I sat outside of El Cortez in Brooklyn last week preparing for a night of Karaoke with an old friend. There were two guys, perhaps late 20’s early 30’s, having a conversation. They were just drunk enough to be entirely oblivious to my presence but still perfectly articulate. Score 
The Boyfriend: “She got a badass degree doing some sort of high-risk-youth social work, but as soon as she finished and found out what the jobs in her field really looked like she totally abandoned it.”
The Friend: “Man, that sucks…another one chewed up and spat out.”
The Boyfriend: “Yea…she’s still bartending, and she likes it and all, but every once in awhile she’ll get hit with these waves of hopelessness that she’s never gonna do anything with her life. Some of the other bartenders have been there for like 10 years, “lifers” y’know, and she’s absolutely terrified that she’ll wind up like these people…waking up at 4:00 p.m., working nights, partying on the job…forever. Plus it totally sucks for her, cuz these people are her friends, but she hates them in some weird way for showing her what her life might look like if she doesn’t figure it out.
The Friend: “At least she makes good money though right? I mean, she could totally take some more classes during the day and keep lookin’ for her thing.”
The Boyfriend: “I suggested that. The thing is, she’s $50k in debt with student loans, and the thought of going back to school only to have what happened before happen again is just too much. She’s already locked into the bartending gig because of the money she makes and the loan payments and whatnot. She feels like it would only trap her more…and honestly I totally agree…the system’s fucked man.
The Friend: “Yea, I getchya…what about some sort of side-hustle? Didn’t she do some jewelry shit on Etsy a while back?”
The Boyfriend: “Totally! Get this man: She had this one friend that worked there that had been making her own hot-sauce…y’know…just for herself and for friends. But she took it pretty seriously, honing her recipe, bottling it herself and doing label art ‘n all that. Last year she happened to be at a barbecue with some friends who had a band staying with them. These guys weren’t big time or nothing, but they loved the shit out of her hot-sauce! Long story short, they had some buddy back home in Portland who owned a pizza place…”Sizzle Pie“…dunno if you’ve had it…but the place is something of an underground-culty-staple there. They took some bottles back home with them and BOOM…licensing, production and distribution deal out of nowhere!”
The Friend: “NO WAY! That’s amazing! How lucky…
The Boyfriend: “Well, yes and no…and this is what I’ve been trying to tell her. By her own account her friend worked her ass off, maybe she never thought it would lead to where it led, but she still bled and sweat into “her thing”. No doubt there was a lucky break in meeting the band dudes, but if she hadn’t already put all that time into it nothing would have happened. And chances are, if the dudes never came along, something else would’ve.
Her sauce is obviously more than just “pretty good” or it wouldn’t have been picked up by the joint in the first place, so it goes to reason that being as good as it is, it would’ve been appreciated by some big wig somewhere eventually. I guess my point is that hard work creates luck…or at least if you work hard enough for long enough the probability of luck gets greater and greater.”
The Friend: “I can see that. So what now? Is she gonna start a hot sauce line?”
The Boyfriend: “….maybe…I sure hope so (laughs). The tough thing for her now is comparing her results to this cinderella story. Every idea she has she follows up with ‘…but there’s no way it’ll turn into that.’ or ‘there’s no way I’ll have those results.’ And I totally get it…It’s damn near impossible not to have some sort of expectation on whatever you build, but when it keeps you from starting…that’s the real problem.”
The Friend: “Totally paralyzing huh? Damn…Well shit, I wish her the best of luck. Gotta just start I guess. And isn’t she just wanting something that gives her life purpose anyway? Purpose doesn’t have to be defined as financial success, even though I guess money coming in could validate your purpose to some extent. But yea! If she could find something she cares about then the end result wouldn’t matter right? At least not as much? Sounds like she’s much closer than she thinks actually…
The Boyfriend: “Hmmm…I guess you’re right. She definitely cares enough about not having purpose…that’s probably the most motivating factor you could ever ask for. Damn…the despair she has NOW might just be the missing link she never had before! So long as it motivates and stops being paralyzing like you said.
The Friend: “Totally!”
Freddie Mercury: Is this the real life? Is this just fantasy?
The Boyfriend: “Shit! I’m up! Come on, I’m singing Bohemian Rhapsody…watch me make a fool out of myself doing something I care about with no expectations of success.”
They struggled to their feet and stumbled inside. I sat there delighted.
I whipped out my phone and began furiously taking notes piecing their conversation back together. I’d found a diamond in Brooklyn. These two dudes had leaked such a wonderful illustration of the pains of student debt, the trap of a well paying job, and that awful cocktail of envy and demoralization when you witness friends launch their thing successfully. And when they finally settled on that paralytic despair duo of not believing in your passion and not knowing where to begin…the spine-chills physically shook me.
But then their takeaway! So rich and poignant:
Follow your passion with no expectations. Chase your curiosity!
I must disclaim: I took an ounce or two of liberties when reconstructing this conversation, but let me reassure you; this conversation happened, it was heavy, and there was hope!
The pain and fear and hopelessness is very real, but so are the solutions.
Give your thing a whirl! Just START! Be a fool if you need to.
You will be in great company
The post Passion is Foolish. Pursue it Anyway. appeared first on Fizzle.
I think most of us are pretty connected to the idea that a full life includes creativity. We’re meant to...
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Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media as a part of every new initiative or strategy.
Back in 2013, the Altimeter Group outlined the six stages of social business maturity that would result in the final transformation of a company into a social business. That study (“The Evolution of Social Business”) was more than theoretical conjecture. In fact, it was based on survey results from nearly 700 social media professionals and executives.
What then are the six stages of maturing into a social business?
Step 1The transformation starts with a planning stage. This means:
After that important first step, a company must begin to build its social media presence on platforms, such as Facebook, Twitter or Instagram. This requires thinking about how to use those platforms (as well which of these platforms) strategically in order to meet core business objectives. For example, if your company prides itself on best-in-class customer service, you’d probably want to make Twitter a core component of your social strategy.
Step 3Now it is time to think about building engagement with customers, forming communities, and finding your super-fans across social media. In short, your company needs to become part of a larger social media ecosystem. You must begin to build feedback loops, in which you are constantly refining what you post on social media and how you connect with customers, fans, and partners based off the feedback you receive on your social media efforts.
Step 4Those first three steps are what most people commonly associate with becoming a social business. However, as the Altimeter Group pointed out, you’re still only halfway to becoming a truly social business. You still need to formalize the role of social media within your organization. Who is the primary “executive sponsor” of social within your organization? For some companies, it might be the CEO. For others, it might be the CMO or CTO. Obviously, if there’s buy-in from the CEO, there’s a good chance the company really can become a social business.
Step 5
The next step is integrating your social media strategy into the overall strategy of the company. If your company has different departments, units, or affiliates, they all need to understand the role of social. The right reporting relationships have to be set up so data can be accessed and used to continually refine your social media strategy. C-level executives, for example, should be able see the impact of a recent social media campaign on a new product launch based on the data provided to them.
Step 6The last step is perhaps the most exciting one, as it’s when social has been so ingrained into everything that your company does that it’s possible to talk about a “social culture.” What are some signs that this is happening? Your HR department is now using social media to recruit new employees. Your marketing department has a social media component for every new splashy campaign. Your customer service department has embraced social media as a way to boost overall customer satisfaction.
At that point in time, your company has truly become a social business. It’s not just that you are implementing new social strategies, it’s also that everyone in the business has a social-first mentality.
Find out more about becoming a social business with “How to Develop a Social Media Policy for Your Business.”
I started young. At the ripe age of 15 and a half, I started my first online business.
Can you guess what it was?
It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job!
As you probably can guess, it failed and, eventually, I went on to do other stuff.
From creating an ad agency to a few software companies… the list goes on and on.
But if I had to start all over again, what do you think I would do?
Well, before I get into that, let’s first talk about what I learned a bit too late…
I’m really good at one thing and one thing only.
It’s driving traffic to a site.
It doesn’t matter what industry a site is in, I can drive traffic to it and make it popular. And best of all, I can do it without ads.
But because I can do one thing well, it doesn’t mean I can create a successful business. I still need amazing people around me.
For example, when I started working with Mike Kamo, my business started to take off.
He’s the CEO of my ad agency, and typically the CEO of whatever I want to do. And if he doesn’t have the time, he finds someone who does.
See, Mike doesn’t have a college degree and he’s not your typical CEO. But he is really good at building teams and hiring the right people. And best of all, he can do so on a budget.
That is his best skill!
And working with him I realized that no matter how smart you are, you’ll never build a big company unless you have a talented team.
Sure, you can get to millions on your own, but it’s hard to get to 9 figures or even 8 figures a year in revenue without an amazing team.
People help you scale and grow fast. With more brain power, assuming you are picking good people, you’ll solve your problems faster and see revenue roll in.
Well, the lesson above is one of the hardest lessons I had to learn. And I learned it too late in my career.
It’s obvious, but when you start out as an entrepreneur at too young of an age, you make mistakes (sometimes huge ones) that you more likely wouldn’t have made if you had started your entrepreneurial journey a bit later.
So, what would I do?
Well, I would spend the first 9 years of my entrepreneurial journey in the workforce.
The first 3 years I would spend my time at a startup. And ideally, one that doesn’t have too much venture funding and isn’t taking off like a rocket ship.
The reason I wouldn’t pick a fast-growing startup is that the hardest part is making a company work and then growing it. By working at a company that has amazing traction because of timing or luck, or something that they couldn’t control… it teaches you to be creative, scrappy, and how to fight to win.
You’ll learn a lot from the startup life.
After my first 3 years in a startup, I would then spend the next 2 years working at a mid-size startup that has raised at least 10 million dollars and is growing up and to the right like a hockey stick.
This will help you understand what a fast-growing company looks like. And let me be the first to tell you, it’s not sexy… it’s very messy.
So many things go wrong and keep breaking because you are growing so fast. You’ll end up finding things like your economics may not be great, or you may be working with mediocre people because you just need to hire for the sake of filling in empty positions.
And after those 2 years are done, I would spend 2 years working at a mid-sized company. One that generates at least a hundred million a year in revenue, but less than a billion.
The struggles that mid-size companies face are different than startups and large corporations. But by being in the mix at one of these companies for a few years you’ll learn everything from dealing with politics, to how to make a slow-moving company grow, to even thinking about the big picture. Such as how bigger companies look for huge markets because they know that it is easier to own 5% of a multi-billion-dollar industry than it is to own 50% of a multi-million-dollar industry.
Last, but not least, I would spend my last 2 years at a large corporation. When I mean large, I’m talking about a company that is worth over 10 billion dollars and potentially even publicly traded.
The whole purpose of working for others is to get the right mentors and to learn how the real world works.
Entrepreneurship isn’t as glamorous as most people think. Success isn’t easily achieved and it doesn’t look like what you might think considering what so many “successful” influencers might sell you on social media.
By working with others, you’ll learn what works and, more importantly, what doesn’t work.
No matter how smart you are, you will make mistakes. Just look at people like Elon Musk and Mark Zuckerberg, no one is perfect. Even the billionaires make mistakes.
But once you’ve worked for a handful of companies that are all different sizes, you’ll have a good understanding of what it takes to succeed.
You’ll have a much better understanding of common mistakes people make, such as how to avoid hiring bad people, and if you do hire them, how you need to fire them fast.
In essence, you will have learned what you should do for 9 years straight, which means if you skip all of that, it will be harder for you to be in a position to succeed for lack of experience in the real world. Sure, there is always the possibility of success without all of the experience, but it is much more difficult to become a reality.
Entrepreneurship looks great and is amazing. I wouldn’t trade it for the world. But before you go off and become an entrepreneur, learn from companies of all sizes.
It’s not an easy road and the last thing you want to do is fail on someone else’s dime because your reputation is all you have.
By putting in 9 hard years into other people’s companies, you’ll increase your odds of succeeding.
And when you are ready to go out on your own, hopefully, you would have met a few amazing co-founders along your journey because it takes too much time and capital to do it all by yourself.
So what would you do if you were starting all over again?
The post If I Had to Start All Over Again, I Would… appeared first on Neil Patel.
For hundreds of years, paper was the gold standard of written communication. Anything you needed to record or remember, from...
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What are gig economy jobs? Can entrepreneurs cleverly utilize these opportunities to help them along their own journey? Can you find a gig the suits your needs or skills that can help supplement your dream business?
Spoiler alert: PROBABLY!
Today we are unpacking the exciting new world that is opening up for anybody interested; introducing the gig economy! This might be Uber or Lyft, Airbnb or Upwork, there are new services and platforms every day that you could be using to make a little extra money and boost your hustle.
In this episode, our focus is finding the right gig for your skills and needs in order to stay afloat while you keep your entrepreneurial dreams alive. There are many ways to skin this cat but the simplest might be to just use these gigs as a means to a financial end in the interim with your own business.
We talk about why these gigs are usually so much better than a day-job you hate, potential drawbacks of this marketplace, the paradox of the gig economy and more!
For this and a bunch of other great stuff, be sure to join us on the Fizzle Show today!
iTunes | Overcast | Pocket Casts | Stitcher | Soundcloud | RSS
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59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it's effective at driving conversions later in the funnel.
Let that sink in for a moment...
Email marketing is one of the most widely adopted and effective channels a B2B marketer can use, yet it's glaringly absent in the best practice we see today. Top 10 lists, ABM jingles, and thought leadership presentations, completely vacant. Wow!
Two critical dimensions for this concern. As a primary communication channel, it:
This isn't a gripe about marketers. On the contrary. This is a gripe about the general state of what has been declared as ABM best practice.
Over the last year and a half, pretty much every marketing automation player has scratched their head and thought that they too should have a stake in this ABM game. After a litany of announcements, only one has passed muster as being a serious contender in this space, Oracle and their ability to augment Eloqua functionality with their recently announced CDP offering, Unity. This is probably out of reach for SMB to mid-tier B2B marketers, but their announcement last week about integration with MRP Preltytix changes the game for any Eloqua customer. It's freakishly strange how we can find only one such player in the email market that has a serious idea around ABM.
Confounding at best, how can ABM platforms ignore email? OK, a couple of them can deploy email outside of client core systems, but it's by far the exception that any ABM platforms can both gather insight from a clients' email platform and can, in turn, deliver account coordinated messages back through it.
Considering ABM? Add email to your purchase requirements!
The single best thing you can do at this point is to ask the right questions. We've got your back!
Your email platform should be both a source of insights and a channel of delivery in your ABM program. Period. Don't let a sales rep try to convince you otherwise.
Why is this important? Don't make it hard for buyers to buy. When you present buyers at target accounts with conflicting and dissimilar messages between channels you make it harder for them to grok what you do and how it can be important for them. When your most reliable channel, email, is a part of your ABM program, you can make the content strategy between channels seamless.
This something you can solve today. Make it a priority. It's already hard enough to get your message through to buyers. The AMA estimates people are subject to as much as 10,000 impressions per day... make your messages the ones that leave an impression.
Find out more about what you can do with emails with “Christmas in July: Consistency Is the Key to Email Success.”
Nearly every email marketer has been there: your emails display beautifully on your iPhone, Android device or Gmail, but blow up when opened in Outlook. How frustrating to invest considerable energy into crafting an amazing email campaign, only to be flooded with messages such as “links not working” and “can’t see images” instead of an inbox full of orders!
Installed on millions of devices worldwide, Microsoft’s enduring email client has been a thorn in the sides of marketers and designers for more than two decades – and its contemporary counterpart Windows Mail isn’t much better. Both render HTML using Microsoft Word (though some older versions of Outlook use Internet Explorer), and both ignore code conventions that work perfectly in other email clients.
We’ve been there, we’ve learned how to tame the beast that is Outlook, and we’re here to help. The following lists some of the most common problems with Outlook and how you can solve them.
NOTE: This article is for intermediate to advanced coders who can write and read HTML without a graphic interface. If you’re not a coding maven – and you don’t want to pay one – you can take the easy route with a suite of tools from VerticalResponse. In addition to our popular email builder, we also offer the Email Test Kit, which shows you exactly what your emails will look like in nearly 60 different apps, browsers and devices before you hit “send.” That way you know your emails will display perfectly on all platforms and devices, including Outlook. You can also use our Advanced Reporting tool to gain insights into customer behavior, including which devices and browsers they use so you can be sure to design emails that properly render on those platforms.
Here’s how to solve some of the most common email rendering issues in Outlook.
Outlook will not display background images applied with traditional HTML. If you use a repeating background image, keep it monochromatic and apply a background color as a backup. Alternatively, you can use Vector Markup Language (VML) to force background images to display in Outlook.
Outlook automatically makes all links blue (or purple, if they’ve been clicked), which might clash with your intended email design. Solve this problem by defining your link font color in-line.
You can’t control whether a recipient blocks or allows email images automatically, but you can ensure your images are as effective as possible – even if they do not display. Be sure to add descriptive alt text to all images. Alt text renders even if images do not and tells people what your images are about. It can serve as calls to action that motivate clicks and even create desire that influences recipients to allow your images.
You should also account for retina displays by using images twice the intended dimensions. This will help avoid scaling issues that can cause your images to appear grainy.
Outlook will only display fonts installed on a user’s computer, so it’s best to stick to universal fonts such as Arial, Times, Helvetica, Verdana and Trebuchet. If you do want to use unique fonts, be sure to specify a fallback font that still works with your design.
When you create links, be sure to use the full URL – including http:// or https:// – to ensure they work and display correctly in Outlook.
Animated GIFs freeze on the first frame in Outlook. Unfortunately, there’s not much you can do about it, so if your audience is comprised of Outlook users it’s best to avoid using them. Note that modern versions of Windows Mail do support animated GIFs.
Like many email clients, Outlook struggles to render CSS coded within the <head> tag. Solve this by styling your HTML elements in-line.
CSS can be used to display buttons with rounded corners via the border-radius property; however, Outlook does not recognize this property and will display rounded buttons as square buttons. Unfortunately, this is a limitation with no current solution.
Padding-top will be applied to all <td> tags in a row, even if you only add padding to one <td>. The simplest fix is to avoid using top padding on a row and instead add margins to elements contained within table cells to control spacing. Be sure to write the margin shorthand (margin: 0 0 0 0) rather than longhand (margin-top: 0px); otherwise, you risk encountering other bugs. Another, less elegant solution is to add a one-cell nested table, then add padding-top to that.
Long emails such as newsletters can break at around 1,800 pixels in length. This is an Outlook error or bug that stems directly from its use of Microsoft Word as an HTML rendering engine: long emails are treated as multi-page Word documents and Outlook is attempting to add a page break. The fix? Keep your emails under 1,800 pixels long.
If you created your email using divs with CSS properties such as float and position, you’ll likely find that your layout is completely off in Outlook. That’s because Outlook does not recognize those properties, so it’s best to use tables to compose your layout.
For table cells with images shorter than 12px, be sure to apply height to them or face Outlook’s wrath. You should be specifying table height anyway.
If you add a stroke to a table that contains other elements, Outlook can add extra space/padding. Avoid using strokes if possible.
Outlook can have issues with line height, especially if you specify line heights using a number such as 1.3 or if you set a line height less than one, in which case Outlook will crop your typography in odd ways. Reference this guide to avoid line height issues.
Solving Outlook problems can be a headache even for seasoned coders. Not only do you need to address Outlook’s issues, but you also need to be sure any changes you make do not negatively affect how your emails render in other popular email clients such as Gmail, Apple Mail and Yahoo.
The good news is you can avoid the headaches and quickly design emails that work on all platforms with the Email Test Kit. Simply create a new email in the Vertical Response email builder and click “Run Test” to check the following for nearly 60 different email platforms:
If you discover an issue, you can make a change without ever leaving the email editor – and confidently send emails knowing they’ll display perfectly on all platforms and devices.
You can also save time with VerticalResponse’s Advanced Reporting tools, which show you which browsers and devices clients your customers use so you can ensure your emails render perfectly on those platforms.
With tools like these, what was once an extremely frustrating aspect of email marketing has become quick and simple. If you don’t want to hassle with tedious testing and jumping back-and-forth between your HTML editor and various email clients, you can save time, money and headaches by creating and testing your emails with VerticalResponse.
Editor’s note: This guide was originally published in 2012 and has been updated and revised for accuracy and relevance.
© 2019, Brian Morris. All rights reserved.
The post It’s not you, it’s Outlook: The complete guide for email marketers appeared first on VerticalResponse Blog.
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