Make Your Email Marketing Shine: BriteVerify

The Heart of Business podcast and its hosts hail from an Email Service Provider, but we very rarely touch on the topic of email marketing in our episodes. So, when we get the chance we let our inner email marketing nerds out to play.Related Articles

1. 5 Reasons Associations & Organizations Should Not Buy Email Lists
2. New Easy List App Collects Email Addresses Right from Your Laptop
3. Using Email Marketing to Reach Your Local Businesses

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New Feature: Add A Facebook Like Button To Your Email Campaigns

Invite subscribers to Like your email content on Facebook with this new feature in the Email Designer. You can add the Facebook Like button to any content block within the drag-and-drop editor.Related Articles

1. 6 Ways to Integrate Social Media and Email Marketing
2. Facebook’s Closed Email: Marketing Boon Or Disaster?
3. The Benchmark Email Community and Social Network Tools

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Brian MacMahon: Your Business Sensei at the Expert Dojo

It may take a village to raise a child ... and it takes a community to build a startup. Enter the Expert Dojo.Related Articles

1. Introducing the Heart of Business
2. Heart of Business: Bantering with the Beer Expert
3. Exploring Women's Business Fashion with Elizabeth & Clarke

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Tom's of Maine: Naturally Themselves

It was easy to hear when talking with Susan Dewhirst and Nancy Pak from Tom's of Maine and know that they love what they do and the company for which they work.Related Articles

1. Introducing the Heart of Business
2. Exploring Women's Business Fashion with Elizabeth & Clarke
3. Heart of Business Round Table: Spring Cleaning

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Special Webinar on Multi-Channel Engagement: Using Both Email & SMS to Connect with Customers

Many of our Benchmark Email customers asked about SMS. That’s why we teamed up with 3Seventy as the preferred SMS partner of Benchmark Email. Now, we’re working together to demonstrate the benefits of multi-channel engagement with a very special webinar.Related Articles

1. Benchmark Email's Preferred SMS Partner: 3Seventy
2. Converting Users with Live Webinars
3. Join Our Live Webinar on April 15: The 100% Delivery Rate

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Infographic: Make Your Mother’s Day - Do You Know What Mom Wants?

Did you know that Mother’s Day ranks seconds in terms of gifts given in the U.S.? This helpful Mother’s Day infographic does … and now you do too.Related Articles

1. Mother's Day Email Templates for Sunday May 8th!
2. Infographic: The Ecology of Earth & Email
3. Infographic: What Women (and Men) Want for Valentine’s Day

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Jennifer Owens: Working Mother Magazine

Just in time for Mother's Day, we've had the awesome Jennifer Owens on the Heart of Business.Related Articles

1. Flipboard: A Progressive Digital Magazine App
2. The Weekly Wrap: Benchmark FTW!
3. Hot Trends: Digital Magazine Publishing Software

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You & Your Customers Can Win An Amazon Gift Card This Mother’s Day

Happy (almost) Mother’s Day! To celebrate, we’ll be honoring some of our customers that send the best Mother’s Day email marketing campaigns.Related Articles

1. Mother's Day Email Templates for Sunday May 8th!
2. 40:1 Live Google Hangout & iPad Giveaway
3. April Fool's Day Pranks & Templates

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Spring Cleaning Your Content: 5 Ways to Evaluate Each Piece of Content

I know you’re swamped with other marketing responsibilities and growing your department – and having done a spring clean at least 5 times in the last 7 years for various organizations – I wanted to offer you a cheat sheet that will help map out a plan.Related Articles

1. Revitalize Your Search Ranks & Spring Clean Your Website
2. Infographic: Put the Spring in Your Email Marketing with Some Cleaning
3. Email Marketing Content: Trawling the Customer Service Files

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23 Facts That Will Push You to Spruce Up Your Content

Spring cleaning isn’t just about domestic rearrangement. Spring is a mindset. It’s about taking a look at every aspect of your life beyond just the physical – and that includes your business.Related Articles

1. Email Marketing Content: Trawling the Customer Service Files
2. It Always Comes Back to Content
3. Benchmark Email New Feature: Add Personal Greetings

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Heart of Business Round Table: Spring Cleaning

Spring Cleaning is a time to refresh. We purge our homes or offices of clutter and scrub them clean. The ideals can be applied to email marketing.Related Articles

1. Introducing the Heart of Business
2. Exploring Women's Business Fashion with Elizabeth & Clarke
3. Revitalize Your Search Ranks & Spring Clean Your Website

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Infographic: Put the Spring in Your Email Marketing with Some Cleaning

Here’s a helpful infographic that will hopefully inspire you to give your email marketing a spring cleaning.Related Articles

1. Revitalize Your Search Ranks & Spring Clean Your Website
2. Infographic: What Women (and Men) Want for Valentine’s Day
3. Email Marketing Content: Trawling the Customer Service Files

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Calming the Anxious Consumer: Marketing Sherpa’s Conversion Heuristics Targets Consumer Anxiety

The variables represent anxiety, friction, incentive, value proposition, motivation and (ultimately) conversion. While the eye tends to get drawn to C, thus becoming to focus on the formula and our general goal to capture our audience, I would argue that the most important signifier in this formula is “a” – anxiety.Related Articles

1. Free Email Marketing: What Converts a Free Trial User to a Member?
2. 5 Conversion Tips for Email Landing Pages
3. 7 Essential Factors for Creating a Powerful Landing Page

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Conversion Heuristics: The New Formula in Winning People Over

We were pretty excited to head over to Las Vegas for the 2016 MarketingSherpa Summit. We were even more thrilled when MarketingSherpa and Flint McGlaughlin debuted a new way of thinking about marketing: Conversion Heuristics.Related Articles

1. 5 Conversion Tips for Email Landing Pages
2. 6 Reasons Why Your Website Does Not Convert
3. Nailing CRO for Contact Pages

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Gmail Introduced an Additional Security Feature to Warn Users about Unencrypted Emails

Want to know if your email has traversed the web over an insecure and unencrypted connection?Related Articles

1. How to Keep Your Email Safer than David Petraeus’
2. Email Marketing Plan: Can You Include Maps in Your Email Campaign?
3. HTML Tips: How to Eliminate White Bars and Gaps in Your HTML Email

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The 5 Most Common Autoresponder Campaign Mistakes

Autoresponder campaigns can be tricky for a lot of companies who often aren’t necessarily trained in new digital marketing methods.Related Articles

1. Hugo’s Tacos Woes: A Broken Autoresponder = Customer Disconnect
2. Walgreens’ Autoresponder Campaign Has My Order Backwards
3. Best Buy Scores Again with a Savvy Autoresponder

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Using Autoresponder Campaigns to Communicate Culture

It doesn’t matter how big or small of a brand you are, culture is keyRelated Articles

1. Giving Your Office the X-Factor: What You Need for an Incredibly Cool Workspace
2. Scheduled Email Campaigns Occasionally Need Course Correction
3. New Complaints Can Come from Stale Email Campaigns (Part 4)

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Exploring Women's Business Fashion with Elizabeth & Clarke

Melanie Moore saw how hard it was for women to find appropriate, comfortable and most importantly affordable clothing for the workplace.Related Articles

1. Introducing the Heart of Business
2. Weekly Wrap: Heart of Business Has Arrived!
3. Heart of Business: Bantering with the Beer Expert

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Save Time & Automate with the Benchmark Email Zapier Integration

Make things easier for yourself and connect any app with your email marketing account thanks to the Benchmark Email Zapier integration to speed up your workflow and improve customer engagement.Related Articles

1. Benchmark Email's Super Integration With Zapier
2. Social Media Integrations with Zapier
3. Benchmark Email Zapier Integration

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The 3 Questions You Should be Asking About Your Autoresponder Campaign

So if you want to know exactly how effective your autoresponder series could be, ask yourself what you’re sending out as part of your campaign.Related Articles

1. Getting Social with Benchmark Email Marketers
2. Affiliate Marketing: How to Set Up an Email Course
3. Permission Based Email Marketing: The Magic of the Welcome Email

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