Email marketing can do wonders for your business — if you do it right. It may surprise you, but there are various rules and regulations that come with sending emails. Sending emails is mostly all fun and games, but if you break a rule or aren’t totally aware of what the regulations are, there could…
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Companies often use their blogs as sales vehicles for their company. This is the wrong approach. It ends up turning off your audience and reducing the impact your blog can have on your company. Why is it Bad to Heavily Promote Your Company in Your Blog Posts? If you step back and look at your…
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Are you up to date on onboarding best practices? Getting new customers is one of the best feelings in the world, but if you don’t onboard them properly, you aren’t setting them up for success. This could mean a poor customer experience, as well as customers who leave you as soon as they sign up…
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There are a ton of benefits to building co-branded partnerships, including cost-effective marketing strategies, bigger audiences, and the opportunity to quickly create relationships with new leads. Which is why building your partnerships and being a great partner is essential. Brand partnerships, often referred to simply as co-branding efforts, leverage your audience and marketing prowess with…
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Your email list is one of your greatest assets. It’s full of people who have actively handed over their email addresses. They want you to get in touch with them. Source But if you don’t nurture your list, you might find that your subscribers become less and less engaged over time. This doesn’t mean…
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Businesses thrive on customer insights. Our customers are our best resources for helping understand the experience we’re offering, in turn, illustrating what we can do better and how we can gain a competitive edge in our industry. Their insights also help us hone in on exactly what leads are looking for, producing lots of useful…
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We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. From blog posts to emails and everything in between, content is a hugely important part of any marketing strategy. If you’re slipping up, though, you might be losing out on a lot…
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Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective. Having a direct line to your leads’ inboxes is a powerful thing, providing you with an opportunity to send targeted, action-driven content that results in more traffic to your…
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Email marketing is incredibly important for small businesses, but it can be a daunting and overwhelming process — and often, it’s hard to know where to even start. Before you get discouraged, though, know that there’s a lot to gain from putting time and effort into a designated email strategy. Email offers a great return…
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The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers. But accomplishing this takes much more than simply adding a “click here” button to your home page. Today’s marketers must be savvy and strategic in how they optimize their websites for improved lead generation. But…
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Account-based marketing is a collaborative approach to business that combines marketing, sales, delivery, and even key executives in an effort to reach a client’s business goals. In short, it completely changes the way marketers drive business. Instead of chasing thousands of random leads and narrowing them down to the most viable prospects, ABM proposes you…
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Email marketing is an essential part of your small business success. On top of having the highest ROI of all marketing endeavors (an impressive $38 gained for every $1 spent), email marketing offers your small business a chance to easily stay connected with your audience and draw their attention to your site, your services, and…
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Email marketing success is best analyzed in context with your competitors. While every company has very distinct and personal goals that they want to hit with their email marketing strategy, understanding your performance as it relates to your industry and region can help you see where you’re excelling and where you might be trailing behind.…
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If you want to sell more, start by looking at your existing customers. According to HubSpot’s 2020 State of Marketing Report, a little more than 60% of marketers report that they’re doing some sort of customer marketing — and for 70% of them, the tactic has been at least “moderately effective” in its purpose. Customer…
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The magic of email marketing doesn’t happen all on its own. While we all know that it’s important to create email campaigns that cater to your audiences’ needs and provide them with resources that will help them navigate toward a decision, content is only one piece of the puzzle. It’s important to strategize beyond the…
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There is no denying the necessity of personalization in email marketing. Personalization increases open rates, and it shows your audience that you acknowledge and understand their wants and needs. It leads to more engaged readers driven toward action, and it’s pretty central to an effective lead nurture strategy. According to Epsilon’s research, 80 percent of…
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Big data is no longer just some buzzword. It’s become the standard for every business and organization that wants to scale and keep up with a fast-evolving consumer landscape. But what is big data? Simply put, it’s a massive collection of complex sets of data that cannot be processed, analyzed, or shared by human computing…
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Making sense of email marketing terms can sometimes feel like you’re trying to learn a new language, and it’s normal to feel lost. But intense as the jargon is, it’s important to have a clear understanding of the basics. Some terms have legal implications that are crucial to be aware of, while others represent trends…
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The way you treat your consumers matters, and it starts with your very first interaction. Eighty percent of customers report that the experience a company provides is just as important as its products and services. And with 67 percent of customers willing to pay more for a better experience, it’s crucial your sales team rolls…
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Can people run their businesses without your product? Probably. It’s theoretically possible to operate a business without your software or service offering. But to keep your business actually flourishing, your customers must conclude that they “need” your products and services. That’s what marketing tactics are all about, isn’t it? Convincing your prospects that whatever it…
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