You could be blogging, podcasting, working YouTube, or creating any other type of content. Or … you might just be looking to craft the perfect message to land more customers and clients.
You may have heard of creating personas or avatars as a smart way to better understand how to communicate with your prospects, but blown it off as some artificial marketing exercise.
Today’s episode of Unemployable with Brian Clark will make it abundantly clear that this is actually a core procedure in becoming a more efficient, and more human, business person.
Brian is joined by podcasting superhero John Lee Dumas of Entrepreneur On Fire. His methodology for creating a spot-on avatar is one of the best Brian has heard, and the proof is in the multimillion-dollar business John has been able to create from understanding exactly the pains, passions, anxieties, and aspirations of his ideal prospect.
Listen to Unemployable with Brian Clark …
Unemployable with Brian Clark on iTunes
About the author
Rainmaker.FM
Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.
The post John Lee Dumas on Discovering Exactly Who You’re Speaking To appeared first on Copyblogger.
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