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Monday, 7 March 2016
10 Things Your Holiday Marketing Data Should Have Shown You
The lesser-known underbelly of marketing departments is that they’re constantly dealing with a flood of data. The problem is that project management doesn’t allow for enough time to process and act on the data. What you’re left with then is an entire department that’s spent sometimes upwards of a month on a campaign that now doesn’t have the time to go back and see if that campaign was even effective.Related Articles
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