Top Gear: Useful Internet Marketing Strategies & Tips to Move You Forward: Earn more clicks with animated GIFs

Monday, 11 November 2019

Earn more clicks with animated GIFs

Animated GIFs are fantastic ways to spur audience engagement. And now it’s possible to add animated GIFs to your VerticalResponse emails.

There are a lot of great reasons to add GIFs to your emails:

Tell stories in a visually engaging way
Command attention for calls to action: animated “buy now,” “read more” and “donate” buttons motivate clicks
Showcase product functionality without lengthy text paragraphs
Explain difficult concepts with simple visuals
Convey cause and effect, or product benefits
Offer easy to understand, step-by-step how-to tutorials
Present multiple products or services in a small space, like slideshows
Encourage video clicks with animated video previews
Add humor to emails, set the mood and express emotion to lend a personalized, human element

via GIPHY

Animated GIFs make for livelier, more engaging emails that earn more clicks and ultimately boost sales, traffic, and fundraiser donations.

Here’s how to add them in VerticalResponse:

Click on an image to edit
Click “Replace” in the left sidebar
Select “Upload Your Own Image”
Upload your GIF

That’s all there is to it! You can even add an animated GIF as a background image, like so:

Select the row where you’d like the background GIF to appear
Click the “Background” tab
Click “Replace” in the left sidebar
Select “Upload Your Own Image”
Upload your GIF

Check out this video for easy to follow step-by-step instructions:

Have questions? Need help? No problem! Head on over to the VerticalResponse Help Center to get answers to your questions.

Make your emails stand out from competitors and resonate with your audience. Use VerticalResponse’s new animated GIF feature to create powerful marketing emails that generate results.