Top Gear: Useful Internet Marketing Strategies & Tips to Move You Forward: How to Discover Exactly what the Customer Wants to See on their Next Click: 3 Critical Skills Every Marketer Must Master

Friday, 15 November 2019

How to Discover Exactly what the Customer Wants to See on their Next Click: 3 Critical Skills Every Marketer Must Master

(This article was originally published in the MarketingExperiments email newsletter.)

If you, the marketer, can discover what visitors want to see when they’re visiting your website and moving toward their next click, you can better serve your customers by making sure there is no disconnect between their expectation and their experience.

There are three concrete skills you can use to achieve this:

Prioritize where to fix your focus
Identify with the customer
Deduce where they want to go by looking back at where they came from

Flint McGlaughlin explains various ways to apply these concepts as he examines and reviews audience-submitted webpages in this YouTube live replay.

Watch the video to get some ideas on how you can revamp your own website and get more clicks.

If you would like to receive more detailed advice from a MECLABS conversion marketing expert via a video conference, visit our Quick Win Consult page to learn more.

Here are some key points in the video:

3:43 The goal of this session
6:36 3 observations we can make from tightrope walker Charles Blondin that can help our marketing efforts.
15:50 Case study: A national bank
17:50 3 critical skills you must use for maximum conversion: prioritization (of attention), identification (with the customer), deduction (from where they came from)
25:04 The importance of having empathy
27:33 Summary of the successful treatment on a banking webpage
28:42 Case study: Windows and door replacement specialist
43:31 Gathering data is extremely important, BUT …
45:16 Live optimization: Health and wellness marketing site