Wednesday, 22 April 2020

Can Personalization and Marketing Automation Play Well Together?

It doesn’t seem like marketing automation and personalization would go well together. Automation seems about as impersonal as it gets. But actually, automation is what allows you to implement personalization on a large scale, and in today’s marketplace, that’s essential for success. Remember the garish, flashing banner ads you used to see on online? They…

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