Top Gear: Useful Internet Marketing Strategies & Tips to Move You Forward: Introducing VerticalResponse en español

Wednesday, 29 March 2017

Introducing VerticalResponse en español

If you’re a small business owner, you know how important it is to look for new opportunities. Today, we’re excited to introduce the Spanish-language version of VerticalResponse. With this update, Spanish speakers now have a leading platform to power their business’s email marketing programs.

A look at the numbers

A survey of business owners conducted by the Census Bureau showed Hispanic-owned businesses accounted for almost 12 percent of all U.S. businesses.

That’s 3.3 million businesses!

From 2007 to 2012, the U.S. saw an impressive increase of 46.3 percent growth in Hispanic-owned businesses, which was larger than any other segment.

What’s even more impressive is that between 2007 and 2012, the number of Hispanic women-owned businesses expanded from 800,000 to 1.5 million businesses. With a growth rate of 87 percent, this was the largest increase in women business ownership of any race or ethnic group. The National Women’s Business Council provided a breakout by heritage:

VerticalResponse is excited to help support this extraordinary growth.

“With the increase in Hispanic-owned and operated businesses in the United States, it’s so encouraging to see marketing applications like VerticalResponse expanding their services to Spanish-language users,” said Dr. Ruben Guerra, Ph.D., Chairman and CEO of the Latin Business Association. “The Hispanic population is the largest ethnic minority in the U.S., and platforms that serve our communities, businesses, and consumers are increasingly vital.”

Same great benefits

With VerticalResponse, business owners are reaching more people in less time through automation like automated follow-up emails. Campaign performance can continually improve with subscriber insights provided by our powerful Advanced Reporting. And with our new email editor, business owners can save time creating emails and know, regardless of how their readers open them, that they’ll look great on any screen.

Selecting Spanish and getting started

Whether you want to give VerticalResponse a try or you’re already a user, you can easily make Spanish your language of choice. All you have to do is select Spanish in the bottom right corner of the Get Started or login page.

Once you’re in the application, it’s easy to create email campaigns in the Messages section with our lightning-fast email editor. The Contacts section lets you upload or manually enter a contact list, and manage the contacts you already have.

VerticalResponse is excited to help even more small businesses engage with their customers. The ability to quickly and easily create and send email campaigns in Spanish can be the difference between merely meeting your goals — and surpassing them.