Thursday, 9 March 2017

The Unusual (but Important) Combination of Creative Fulfillment and SEO

The Unusual (but Important) Combination of Creative Fulfillment and SEO

This year on Copyblogger, each month has a theme — and in March, it’s search engine optimization.

That’s great news for some of you, and terrible news for others. If you’d rather eat a bug than think about SEO, you and I have much in common. On Monday, I wrote about some solid SEO advice that won’t have you contemplating a heaping bowlful of breakfast crickets.

I also gave you some simple, “you-can-totally-do-this” suggestions on Copyblogger FM. And on The Digital Entrepreneur, Sean Jackson and Jessica Frick talked with SEO wizard Eric Enge about how search optimization has matured over the years and why it’s still important.

On Tuesday, Beth Hayden gave us a little gentle, user-friendly advice on keyword research. Finding your keyword phrases shouldn’t be a robotic process — it’s really about learning more about your audience and how they think.

Everyone on the editorial team has decided that Stefanie Flaxman won the week, with a Loverboy headline reference on Wednesday, combined with the subhead “The eye-roll heard round the world.” Well-played, Stefanie. This is a great post, too, about why writing actually is a pretty cool and amazing thing to do with your life.

Today we also published a new pair of Content Challenge prompts! These are exercises we do together as a community to get better at what we do … and more productive so we can make more great things happen.

Keep those creative thoughts flowing, and don’t overdo it on the breakfast crickets …

Hey, and don’t forget — tomorrow is the last day to try out StudioPress Sites with a free introductory month. You can click this link to get started, but the free month deal will go away Friday (tomorrow) at 5:00 p.m. Pacific Time.

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


some of us would rather eat a bug than try to figure out what headless crawling meansThe Wise Content Marketer’s Guide to Sensible SEO

by Sonia Simone


this is not a time to guess or assume you know your audience so well that you know what they’re thinking3 Simple and Effective Keyword Research Tips

by Beth Hayden


find the space where hard work and fun coexistEverybody’s Working for the Weekday

by Stefanie Flaxman


2017 Content Excellence Challenge: The March Prompts2017 Content Excellence Challenge: The March Prompts

by Sonia Simone


Does SEO Still Matter?Does SEO Still Matter?

by Sean Jackson & Jessica Frick


Brian Clark on the Productive Insights PodcastBrian Clark on the Productive Insights Podcast

by Caroline Early


10 Quality Factors Search Engines Need to See on Your Site10 Quality Factors Search Engines Need to See on Your Site

by Sonia Simone


Designing Your Lifestyle with EntrepreneurismDesigning Your Lifestyle with Entrepreneurism

by Brian Clark


How the Author of ‘The Antidote: Happiness for People Who Can’t Stand Positive Thinking’ Oliver Burkeman Writes: Part OneHow the Author of ‘The Antidote: Happiness for People Who Can’t Stand Positive Thinking’ Oliver Burkeman Writes: Part One

by Kelton Reid


9 Steps to Becoming a Better Podcast Listener (And Why That Matters)9 Steps to Becoming a Better Podcast Listener (And Why That Matters)

by Jerod Morris & Jon Nastor


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